OPI marks 40th anniversary with Hollywood nail colour collection

By Helena Biggs | 05 February 2021 | News, Products & Treatments

Opi Hollywood Lead

In celebration of its 40th anniversary, nail brand OPI has returned to its birthplace with the Hollywood collection.

Available in Nail Lacquer, Infinite Shine and GelColor, the 12 shades celebrate ‘then’ with a nod to vintage Hollywood glamour and ‘now’ with trendsetting hues for spring/summer 2021.

“Over the past 40 years, we’ve taken women on a wonderful tour around the world with our destination collections,” comments OPI co-founder & brand ambassador, Suzi Weiss- Fischmann. “Now, to mark our anniversary, we’re headed home to the homestate of OPI, with the first stop being Hollywood.”

High-intensity, deeply saturated reds and pinks evoke classic Hollywood style, while sporty blues offer a trend-forward palette. Refreshing, subdued hues of pale lemon, slate blue, bubblegum pink, and kelly green radiate positive energy. Warm neutrals in cream, terracotta, and mauve shades provide natural elegance.

“We’re introducing a beautiful mix of neutrals paired with pops of colour,” Suzi continues. “This collection really brings together diva extravagance and old school glamour. We’ve reinterpreted classic styles and given them a new twist, which is epitomised with the launch of I’m Really an Actress, an updated version of the iconic bestseller I’m Not Really a Waitress.

“In Los Angeles, ‘I’m not really a waitress – I’m an actress (or singer/model/artist)!’ is a well-known mantra. The name exemplifies that we’re more than just our job. It speaks to anyone labouring for a dream, offering a reminder that our goals are worth pursuing. With the shimmery red I’m Really an Actress, we’re giving a nod to today’s self-empowered woman who is not just working for her dream, but living it.”

The OPI Hollywood nail colour collection is available via www.opiuk.com