Can you help Happy Paul? Wellness brand seeks support in return for rewards
Skincare and bodycare brand, Happy Paul, has launched a Kickstarter campaign to fund the launch of two mood-lifting fragrance blends, aimed at making people smile. The brand was founded by beauty comms director, Paul Gerrard, in September 2021, to support mental health through self-care and a smile. Gerrard, a lifelong…
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One swipe ombré: Give in to nail art temptations with The GelBottle Inc’s colour-changing gel polishes
The GelBottle Inc has launched its trio of TGB TEMPtations, featuring three colour-changing gel polishes. Impress clients with a two-for-one manicure, as they watch their full colour nail look transform into a seamlessly blended ombré, when exposed to the light, or dipped into water. The trio comprises Allure, a passionate…
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Nailing Fashion Week: The course made by a nail expert, featuring tips and advice on working the runway
Session manicurist & celebrity nail stylist, Nickie Rhodes-Hill, has launched Nailing Fashion Week, a course focused on ‘everything a nail tech needs to know about working at Fashion Week’. The course is ideal for nail pros who want to experience the action of Fashion Week, but don’t know how to…
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100m Olympic gold medallist, Noah Lyles, brushes off criticism of his nail art
Yesterday (4 August), team USA sprinter, Noah Lyles, sported nail art while scooping a gold medal in the Paris Olympics men’s 100m final. The Olympian is known for wearing nail designs during his sporting and personal appearances, but has received backlash for this while on the international stage at the…
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TikTok reveals the best marketing practices to grow small and medium businesses
TikTok has released a marketing guide for small to medium businesses (SMBs), to aid growth and help reach brand objectives. If you view TikTok as a marketing minefield, you aren’t alone – but TikTok has revealed some ways to use the platform as a marketing opportunity for businesses. The statistics…
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Get ‘In Frame’ & embrace quirks with Gelish’s 6 gel polish shades for AW24
Gelish is encouraging clients to put themselves ‘In Frame’ and embrace their quirks with the shades in its six-piece autumn gel polish collection. Taking inspiration from the freedom of self-expression and embracing ‘quirks, intricacies, flaws and all’, Gelish has allocated the autumn-winter period as the self-love season, flaunting three rich,…
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75% of UK hair & beauty businesses struggling to recruit more than 12 months ago
The National Hair & Beauty Federation (NHBF) has released the findings of its latest quarterly State of the Industry survey. UK hair and beauty businesses are continuing to battle the challenging economic climate, with this the biggest challenge for them, followed by recruiting experienced staff and finding apprentices. 16% of…
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Nail tech takes ‘unique, eco-concious’ approach to body positive Estrid brand campaign
Vegan and cruelty-free hair removal and bodycare brand, Estrid, has marked its fifth year of body positive storytelling with a striking visual campaign. It has called upon the talents of inclusive, London-based nail artist, Brixton Klaws, to provide a sustainable, sensational approach to nail artistry on the campaign models. Aiming…
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Government launches Skills England to tackle ‘fragmented and broken’ skills system
The UK government has launched body, Skills England, to ‘kickstart economic growth, by opening up new opportunities for young people and enabling British businesses to recruit more home-grown talent,’ according to Prime Minister, Keir Starmer. Department for Education non-executive director & former Co-operative Group chief, Richard Pennycook, has been appointed…
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Scratch Stars Award-winning techs create Paris Olympics nail art for Team GB equestrian star
After a winning weekend at the Scratch Stars Party, sisters, Lucy Price-Marshall and Jessica Price, headed back to the nail desk to tend to the nails of Olympics dressage competitor, Becky Moody. The pair, who are based at Huddersfield salon, Nailspa: winner of Nail & Beauty Salon of the Year…
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Glitterbels nail brand launches 4-piece pink apparel range
Glitterbels has launched a four-piece apparel collection, promising comfort and style while at the nail desk, on the move or lounging at home. The pastel pink collection has been designed by the nail brand’s founder, Annabel Maginnis, and combines practicality with cosiness. It features a hooded sweater with back…
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Revealed: The top 5 hottest nail trends for summer 2024
Discount platform, Wethrift, has analysed Pinterest search data to uncover the most popular nail trends this summer. Are you in need of some seasonal nail inspiration? Or looking to brush up your trend knowledge to advise clients on their summer nail styles? Look no further! Here are the nail trends…
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Explore a ‘spectrum of colour’ with Gelish’s 4 HEMA-free Solid Cream Gel Palettes
Gelish has unveiled four HEMA-free Solid Cream Gel Palettes – perfect for colour-loving nail techs seeking gel that ‘stays put exactly where you want it’. The solid cream gel product presents a zero chase formula, offering an alternative to gel polish and preventing cuticle flooding. The ‘smooth, buttery and workable’…
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Nail, beauty & aesthetics salon, Pre-, welcomes all into second London location
Multi-service salon brand, Pre-, has expanded into a second premises in Parsons Green, South West London. Scratch paid a visit to the brand’s flagship salon in Islington last year, to meet founder, Mimi Gaston-Kennedy, a beauty PR specialist who created Pre- around the ‘idea that beauty treatments help [clients] to…
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Nominate now: Your favourite nail & beauty influencers 2024
The National Hair & Beauty Federation (NHBF) has opened its Top 100 Influencer Index to nominations. The annual event recognises and rewards professionals in the hair, barbering and beauty industries whose social media presence ‘influences, educates and innovates our sector’. First introduced post-COVID lockdowns, the event is now in its…
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