Sweet Hearts loyalty programme launches to reward beauty pros
Sweet Squared, distributor of professional nail, hair and beauty brands including CND™, Famous Names, Footlogix and Artistic Nail Design, has launched the Sweet Hearts loyalty programme. Designed to reward and celebrate beauty professionals, Sweet Hearts aligns with the Leeds-based company’s ‘Love & Respect’ philosophy. Every time a purchase is made,…
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Oscars 2025: the celebrity nail looks you need to see
The 97th Academy Awards, aka the Oscars, took place last night (2 March) and celebrated the artistic and technical merits of the film industry over the last year. From an opening number with Wicked stars, Ariana Grande and Cynthia Erivo, to independent comedy-drama film, Anora, scooping an extraordinary five awards,…
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The Great British Beauty Clean Up: What is the initiative set to tackle industry waste?
The Sustainable Beauty Coalition (SBC) has launched The Great British Beauty Clean Up, to bring together beauty brands and retailers to significantly reduce sector waste. The SBC was formed by the British Beauty Council (BBCo) in 2021, and the launch of The Great British Beauty Clean Up on 3 March…
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Nail techs paint what brings them joy for Scratch Snap comp: winner announced
The winner of Scratch’s monthly nail art contest for February has been announced as Monika Ferreira of @mjallure_beauty. In a showcase of talent, techs created nail designs inspired by theme, Things That Make You Happy, in the bid to win a prize from Light Elegance. Entries were judged by Light Elegance UK co-owners…
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These are the nail colour collections you need for spring/summer 2025
Spring/summer presents a time to spring clean your nail product inventory. Swap out winter hues for fresh and vibrant tones to suit the seasons, and get arty with vibrant patterns and plenty of florals. Here are the nail colour collections to note for SS25… CND™ Quiet Luxury collection, www.sweetsquared.com Available…
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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Nailympia Anaheim 2025: THE RESULTS
The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA 2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA Division…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Nailympia Competition to take place in China 8-9 May 2025
Nailympia, one of the world’s most prestigious nail competitions, is coming to China, thanks to the vision and dedication of Kimi Chang. A passionate advocate of Chinese aesthetics and a nail industry trailblazer, Kimi Chang is set to make history by hosting Nailympia China in Pudong, Shanghai, 8-9 May 2025.…
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Scottish training centre launches spa traineeship programme to help combat employment crisis
BABTAC & CIBTAC Training Centre of the Year 2022, 2023 and 2024, The Academy, Glasgow, has launched Scotland’s first spa traineeship programme, in partnership with the Crerar Hotel Group. The traineeship delivers CIBTAC Level 2 Facial Skincare and Level 3 Body Massage qualifications. “The traineeship combines immersive on-site training at…
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Buying an E-file & bits? Nail techs: here’s what to consider
Nail experts share what to know before buying an E-file and bits… Choose the company carefully “Purchase from a reputable professional brand that also provides high-quality training for its E-file range, as undertaking this training is the best way to ensure the tools are being used correctly,” says Giorgia Cappella,…
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Platform launches to empower beauty pros & support business growth
Samantha Cusick, a business growth coach & owner of multiple salons, has launched The Beauty Business Platform. The resource seeks to empower hair and beauty professionals at all levels and support the sustainable growth of their businesses. It combines actionable strategies, proven tools to streamline operations and Samantha’s insights into…
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What are ‘soap nails’, the 2025 trend loved by celebrities including Kylie Jenner?
There’s good news for fans of the ‘clean girl aesthetic’: the TikTok beauty craze centred around a fresh, glowing and natural appearance. ‘Clean’ and classy manicure trend, ‘soap nails’, has been spotted on some famous fingers and is here to stay in 2025. The soap nail trend is all about…
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Selena Gomez, Cynthia Erivo & 3 other celebrity nail looks spotted at the BAFTAs
The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks are set to influence nail colour and art requests. We’ve rounded up the nail styles of some of your favourite…
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Animal print, pearls & 3 other nail trends at New York Fashion Week AW25
Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal…
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