Light Elegance turns to the Farmers Market to inspire 6-pc nail colour collection
Spring is officially here (for nail colour, anyway) with six shades that embody sunnier weather and new beginnings. Responsibly formulated and creatively concocted to be the perfect addition to any spring look, the Light Elegance Farmers Market collection took its inspiration from colours, scents, and tastes from fresh offerings at…
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Dry skin? These 3 products from iZ Body can soothe hands & feet
iZ Beauty of London has revealed iZ Body, a range of three hydrating and soothing products for hands, feet and body. Using naturally derived ingredients, the range is made in the UK and vegan-friendly. Lock It In, a hydrating balm with a cacao seed butter base to restore dry hands…
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London Fashion Week day 4 & 5: Nails to note
London Fashion Week concluded its showcase of autumn/winter styling yesterday, with an array of not only spectacular fashion choices but also nail looks. Here, Scratch takes a look at the nail styles not to miss from the last two days of Fashion Week. For the Emilia Wickstead showcase, it was…
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NYFW: Pantone reveals 10 trending colours for AW 22/23
Global colour authority, Pantone Color Institute, has revealed its report of the top 10 standout colours for New York Fashion Week for autumn/winter 2022/2023, along with five core classics that are to be expected alongside designer collections. In turn, these trend predictions could prove popular for nail colour choices during the…
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Nailympia Online – 2nd edition: WINNERS ANNOUNCED
Nailympia Competitions, in association with Scratch magazine, has announced the winners of the second edition of Nailympia Online. The international nail competition welcomed 13 categories with three divisions, plus a fourth and unique division for gold medalists and nail champions; Division 4 VIP Nail Challenge. Competitors were judged by a…
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Pure Nails seeks inspo from fairytale magic for 6pc Halo Gel Polish collection
Make clients feel like fairytale royalty with the Once Upon a Time launch from Pure Nails; six reflective glimmering cat eye nail shades in the Halo Gel Polish formula. Vegan friendly and cruelty free, the gel polish has easy application, high shine, and high pigmentation, offering up to 14 days’…
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London Fashion Week day 1-3: Nails to note
Despite England being hit by two storms and severe disruptions since Friday, one place that has remained as dynamic as ever is the capital, celebrating bold and escapist style and nail looks with London Fashion Week. Here, Scratch takes a look at the nail styles not to miss from the…
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The book every lash technician needs on their shelf
Renowned for her Lash Bible book series, Teresa Smith, returns with two new revised additions of the original The Lash Bible. 10 years since the original bible, the leading lash artist, author, and international educator encapsulates the modern desire of enhancing our natural beauty in the new bible renditions. Teresa…
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New York Fashion Week: Top runway nail looks
New York Fashion Week kicked off on 11 February, bringing with it an array of standout and glamorous fashion, makeup, hair and of course, nail looks. We’ve rounded up some of the best (and boldest) manicures from the autumn/winter 2022 runway below. @byjuanalvear Self-titled nail sculptor, Juan Alvear, served up…
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Salon & spa software co, Fresha, acquires online booking marketplace Bookwell
London based beauty and wellness booking software Fresha has obtained Bookwell, an Australian beauty booking platform for salons and spas. Subscription free and quick & simple to use, Fresha is used across 120 countries, with almost $15 billion in value of bookings to date and a system containing 60,000 salons…
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Sally Hansen unveils virtual try-on tool for nail colour
Nailcare brand, Sally Hansen, has partnered with beauty tech solutions provider, Perfect Corp., to launch an advanced nail colour virtual try-on experience. The digital feature is the first-to-market application of Perfect Corp.’s AgileHandTM Technology, which allows consumers to view hundreds of Sally Hansen nail colour and finish options on a…
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Beauty ranked as second most popular industry on TikTok
The financial experts at Money.co.uk have found that one in four people (26%) shop locally due to being inspired to do so on social media. Taking this statistic, they then wanted to discover which businesses are most successful on TikTok. Using the hashtag #smallbusiness, the team analysed the new number of views and videos…
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Revealed: 3 key findings from beauty industry report into diversity & inclusion
CEW UK, The MBS Group and ScienceMagic. Inc have worked in collaboration to produce a report on diversity, equity and inclusion on the European beauty industry. For this report, The MBS Group, CEW and ScienceMagic.Inc reached out to the 100 largest companies operating in Europe, gathering quantitative and qualitative data…
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Is this Witchcraft? Yes! Discover the dazzling gel polish effect from Nailchemy
Elevate your gel polish service and dazzle clients with the magical Witchcraft Gel Polish – available from Nailchemy. Packed with holographic pigment, the formula can be used over any gel polish shade to create an eye-catching effect that appears formed by ‘witchcraft’. What’s more, you can use a magnet before…
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Louella Belle adds eco-friendly Evolve Organic Beauty line to pro product portfolio
Louella Belle, distributor of brands including Artistic Nail Design, Morgan Taylor Nail Lacquer, Footlogix and Personaility for the professional beauty sector, has added Evolve Organic Beauty to its impressive portfolio. Evolve, which is stocked in UK retailers including John Lewis, Harrods Beauty and Feel Unique, creates products in small batches…
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