Revealed: Pedicures are more popular than manicures in the nail salon
Salon, spa, and fitness booking and management software, Vagaro, has released its 2025 Vantage Report, revealing insights into beauty and wellness trends. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity. They accounted for 59% of searches…
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Greek goddess nails & 9 other nail trends set to dominate 2025
Beauty brand, Beauty Pie, has analysed TikTok, Instagram, Google search and YouGov data to uncover beauty trends to expect in 2025. It predicts the top 10 nail trends of the year to be: Duck shape nails (+463% rise in interest) Hibiscus nails (+303%) – Click for a hibiscus step-by-step by…
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Revealed: the 10 UK cities offering the best ‘value for money’ manicures
Research by Capital on Tap has revealed the UK’s hotspots for ‘high-quality yet low cost’ nail services. Credit card and spend management platform for small businesses, Capital on Tap, has compiled The UK Beauty Report, analysing the cities that offer the best value for money in terms of self-care services.…
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Veganuary: How to tell if your nail & beauty products are vegan-friendly
Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…
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Renowned nail artist launches The Nail Nexus online education platform
Sara Cady, known among nail enthusiasts as ‘Glamourphile’, has launched The Nail Nexus: an online learning platform for industry enthusiasts who are keen to become nail professionals. The UK-based nail technician, artist & educator boasts over 10 years’ experience in the sector, and has worked in salons and from a…
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Meet the microchip mani: beauty tech that turns nails into business cards
You may have seen articles about microchip or NFC nails and wondered what in the Black Mirror is going on. Let’s go back to basics – what is NFC? This is an acronym for near-field communication: a technology that allows the exchange of small amounts of data between two electronic…
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How the water bill increase will impact beauty businesses & 6 ways to reduce consumption
The average water bill in England and Wales will increase by 36% over the next five years, according to water regulator, Ofwat. This is equivalent to an average extra cost of £31 per year. Southern Water customers will be worst affected – with a 53% hike in bills. Lesley Blair…
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Revealed: the 5 nations that dazzled at a nail art championship in Paris
The 2024 Nations Championship, organised by Cécilia Gimenez of NailArt France Events, brought nail professionals from across the globe together in a dazzling showcase of creativity, skill and nail artistry. The event was held in two parts: live technical tests took place at Disneyland Paris in September 2024, and online…
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Margaret Dabbs London opens luxury wellness clinic in Belgravia
British beauty brand, Margaret Dabbs® London, is opening a clinic in Belgravia, London, following its King’s Road, Chelsea, opening in June 2024. Well-known for its high-quality, luxury treatments and products within the wellness industry, the brand has decided on Belgravia as its next location, marking its eighth in London and…
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Willow Academy launches The E-file Society to connect nail techs & boost knowledge
Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…
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Hair & Beauty Charity thanks industry for support in 2024
For over 150 years, the Hair & Beauty Charity has helped those in the hairdressing, barbering and beauty sectors who have fallen on hard times: offering practical and financial support. Scratch is proud to be a media sponsor of the charity and its efforts, donating via a raffle at The…
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Pinterest has predicted 2025’s top trends: here’s 10 takeaways for nails
Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts. We’ve rounded up the 10 key trends set to dominate the nail world in 2025… 1. Cherry Coded With searches for ‘cherry vibe’ increasing by 325%, the cherry red hue is set to dominate nail requests…
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WINNER ANNOUNCED: Scratch Snap December 2024 nail art comp
The winner of Scratch’s monthly nail art challenge for December has been announced as Carla Brannan. In a showcase of talent, techs created nail designs to fit theme, Unicorn Disco, in the bid to win a prize from Glitterbels. Entries were judged by Glitterbels CEO & co-founder, Annabel Maginnis, and Scratch deputy editor, Rebecca Hitchon. The…
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CTPA unveils Agenda for Government to aid sustainable beauty industry growth
The Cosmetic, Toiletry & Perfumery Association (CTPA) formally launched its ‘Agenda for Government’ at a reception in the Houses of Parliament on 3 December. The UK trade association, which represents companies involved in making, supplying and selling cosmetics and personal care products, outlined a series of proposals to help the industry…
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Revealed: the 10 UK hotspots where hair & beauty businesses are growing fastest
Research by financial technology company, SumUp, identifies the top towns and cities in the UK with the biggest growth in hairdressing and beauty businesses. By analysing ONS data over the past five years, SumUp has concluded that high streets are adapting to consumer needs, with 10 hotspots seeing a notable…
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