Pantone reveals ‘Living Coral’ as Colour of the Year
By Helena Biggs | 06 December 2018 | Movers & Shakers, News
Described by the company as ‘an animating and life-affirming shade of orange with a golden undertone’, Living Coral is inspired by the energy received from nature.
‘Just as coral reefs are a source of sustenance and shelter to sea life, the vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.’
“Colour enhances and influences the way we experience life,” says Laurie Pressman, VP of the Pantone Color Institute.
“As a shade that affirms life through a dual role of energising and nourishing, Pantone 16-1546 Living Coral reinforces how colours can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”
For beauty, Pantone assures that Living Coral complements all skin tones and brings natural colour to beauty in blush, eye and lip. The company boasts that the hue will encourage experimentation in beauty with palettes, textures, shimmers and sheens.
For a third year, Butter London has collaborated with Pantone as its official US beauty partner.
The colour cosmetics and nail lacquer brand has created an exclusive six-piece collection featuring Living Coral nail lacquers, lip gloss and a blush stick.
“Our Colour of the Year collaboration with Pantone has quickly become a favourite of ours to create and we know this colour is one that our customers will adore,” comments Ashley Lum, senior director of marketing at Butter London.
“Colour products are our forte and we wanted to ensure that our products embody the energy and warmth associated with Living Coral. Each piece adds a lively, yet super approachable, burst of colour that complements all skin tones.”