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Pinterest predicts 2022’s hottest nail trend & it’s an ode to nature

By Rebecca Hitchon | 07 December 2021 | News

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Pinterest has unveiled its beauty trend forecast for 2022, Pinterest Predicts, revealing that landscape-style nail designs, or what the company called ‘Nailscapes’, will take prominence.

This is based on global Pinterest data, sourced between October 2019 and September 2021, that shows trending search terms related to nails, particularly among millenials.

‘Galaxy nail art’ saw a 115% rise in searches, while searches for ‘desert nails’ rose by 105%. ‘Aurora nails’ searches rose by 4%, ‘ocean nails acrylic’ by 5% and ‘geode nail art’ by 2%.

The report attributes the rise in nature-inspired designs to beauty creators like Tábata Rodrigues, who comments: