Chloe Randall

Professional nailcare market in the UK grows by 3.4% in 12 months

By Chloe Randall | 18 October 2022 | Movers & Shakers, News

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Kline Group has announced in a recent report that the UK’s professional nailcare market has reached £42 million, growing at 3.4% in 2021, compared to 2020.

In the report, this growth was put down to the fact that most marketers restocked their inventory in 2021 as the salons reopened, which led to a subsequent surge in the industry sales, however, some others used the leftover inventory from before 2020.

The leading brands in the industry were reported to be CND™, OPI and Gelish and it was noted that the top five brands collectively represented more than half of the total professional nailcare market sales in 2021.

Traditional nail polishes saw a 2% growth over the last year, while long-wear polishes witnessed a further 3.1% decline in 2021. According to most experts, nail polishes as a category performed well through the retail channel and e-commerce.

Gels witnessed a 9.1% growth and care products grew at 4.8% in 2021. The growth was ascribed to a surge in demand for nail care post lockdown and after an extensive use of DIY products that often damaged the nails of most consumers, who began to look for treatments to undo the damage.

Nail enhancements represented the smallest category in nailcare, experiencing a decline of 5.3%. Most consumers preferred not to get nail enhancements during the pandemic since they are difficult to remove at home and often cause nail damage if not removed properly. Instead, they shifted to gels and nail polishes to make their nails look presentable or preferred natural nails over nail enhancements.