Raise awareness for mental wellbeing with charity clothing brand

By Kat Hill | 24 May 2021 | Movers & Shakers, News, Products & Treatments

Roar Materials The Lions Barber Collective

Suicide prevention charity, The Lions Barber Collective, has launched Roar Materials; a 100% non-profit clothing brand, designed to be worn as a symbol of support for those suffering with their mental health.

Founder, Tom Chapman, and his client, clothing entrepreneur & screen printer Paul Richardson, created the brand with the aim to help inspire others to support the initiative and ‘wear their mind on their sleeve’.

Tom Chapman

The collaboration comes after a long journey together campaigning for mental health and suicide prevention, which started with a single life-saving conversation. As revealed in the documentary film The £1.7 Million Haircut, Paul’s was the first life saved by The Lions Barber Collective.

The Roar Materials t-shirts have the words ‘your mind’ subtly embroidered on the sleeve, enabling wearers to show that they support, have suffered or lost someone to mental health.

Money raised is donated to The Lions Barber Collective, allowing the organisation to continue its work helping men up and down the UK.

Wearers are encouraged to share snaps of them sporting their t-shirts online to help spread awareness, using the #WearYourMindOnYourSleeve hashtag.

Celebrities from ex-Liverpool goalkeeper, Chris Kirkland, to pro-wrestler, Adam Pearson, have sported the new range.

Chris Kirkland

Chris Kirkland

“Like your favourite band or sports team shirt, the Roar Materials t-shirt range has been designed to allow you to instantly relate to and connect with others you may not know,” says Tom Chapman, The Lions Barber Collective founder.

“It’s a symbol that you care, a symbol for change and unity: a symbol that can be worn with pride because like a pride of lions, we are stronger together.

“We all need to look after our mental health, so let’s build the pride and wear our minds on your sleeve to show our support and let people know they are not alone.”

Tom recently launched Hair&Beauty Talk; free mental health training to help hair and beauty professionals recognise signs of struggle amongst clients.

Watch Tom Chapman chatting to Scratch’s managing editor, Helena Biggs, about the training below.

The Wear Your Mind On Your Sleeve range can be purchased from the Roar Materials website at www.roarmaterials.co.uk

Supporters can also donate £5 to help train and support more UK barbers, by texting THELIONS to 70970.