Chloe Randall

Revealed: Beauty trends with the highest engagement on TikTok

By Chloe Randall | 17 January 2021 | Movers & Shakers, News

Tiktok Data

Research conducted by Tanologist has revealed TikTok’s most searched for beauty treatments.

The data shows ‘laminated eyebrows’, ‘fox eye makeup’ and ‘fake freckles’ to be some of the top most searched beauty treatments, to name just a few.

As well as this, the number of average engagements per post on TikTok associated with the trend was discovered, those with the highest engagement were as follows…

Row Labels     Sum of Total   Sum of Number of videos    Avg Engagement Per Post
Laminated eyebrows     157306884    1655    95049.47674
Pore strips    45651343    523    87287.46272
Nose contouring    107105294    1303    82198.9977


And those with the lowest…


Colour correcting      4461714                  470                                                  9493.008511
Coconut oil for skin      891500                  128                                                   6964.84375
Blemish stickers      7416                     6                                                               1236

To visit the company’s website behind this research, click here