Chloe Randall

Revealed: the huge search increase for ‘men’s nail polish’ after celeb launches

By Chloe Randall | 03 December 2021 | Movers & Shakers, News

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According to research conducted by Love the Sales, there has been a huge lift in searches for ‘men’s nail polish’ since the launch of two male celebrity nail polish lines.

American rapper, Machine Gun Kelly, launched his nail polish brand, UN/DN LAQR on 2 December 2021 and overnight, searches for ‘men’s nail polish’ increased by 420%.

In addition, in the hours following the launch, there was a 137% increase for ‘male beauty products’ and an 85% increase in searches for ‘men’s makeup.’

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When Harry Styles released his Pleasing brand on November 17 2021, demand for ‘men’s nail varnish’ increased by 512% overnight.

The brand also caused an overall shift in demand of 393% for ‘men’s makeup’ including lip serums, foundation and concealer.