Salon retail sales soar throughout December
By Sophie Nutt | 20 December 2019 | Movers & Shakers, News
Retail sales are the main driver of December’s revenue for beauty salons, according to research conducted by Phorest Salon Software.
Analysing over 6,000 salons in the US, UK, Ireland, Australia, Finland and Germany, Phorest has found that retail sales have brought 107% more revenue to salons compared to the rest of the year.
According to the data, salons make over 10% of their annual revenue in December alone. While services bring in an additional 13% revenue in December compared to the average of the other months of the year, it’s retail sales that provide a massive uptick in the festive month.
A 28% boost in the number of products sold brings in 27% more product revenue, while a 450% jump in gift card sales brings 508% more gift card revenue than the rest of the year.
“It’s no wonder salon owners, managers, stylists, therapists and everyone else who makes a salon work like clockwork are completely exhausted by the time New Year rolls around, cramming 12% more completed services into the busy month compared to the rest of the year, with 9% more clients walking through their doors,” says Ronan Perceval, CEO of Phorest Salon Software.
“But there are only so many appointment slots in the month, and only so fast your stylists and therapists can work. If you really want to take advantage of the December rush, you need to market your retail and gift card promotions to your customers throughout December – both in-salon and via your email and SMS marketing campaigns.”