The Salon System team presented the annual Sally Showcase Event held in Coventry, designed to educate and inform store managers from the 265 Sally stores about the Salon System brand portfolio.
The managers were split into groups of eight and Salon System had 25 minutes with each group. The event format included a Salon System brand video and Salon System squad experts, Julie-Anne Lariviere (nail expert), Abbie Withers (lash expert) and Alex Dawes (wax expert), were all on hand to share their top tips, upcoming trends and favourite products with a Q&A session.
This was followed by a Glam Squad dance performance with professional dancers and routine that focused on getting salon-ready using Salon System products!
“As the only beauty brand representing at the Sally Showcase, we knew we had to make an impact; bringing in our own squad experts and then wowing the audience with an unexpected dance performance certainly shook the room up and ensured we were remembered each session,” says Kathy Holroyd, marketing director at Salon System.
“It’s such a great event to be able to get up close and personal with the Sally store managers and helps to keep the brand portfolio front of mind when they’re on the shop floors.”
All Salon System products are available from wholesalers nationwide.