Snapchat introduces virtual beauty try-on experiences
By Kat Hill | 22 December 2020 | News, Products & Treatments
Beauty tech solutions provider, Perfect Corp, has collaborated with Snap Inc to create augmented reality (AR) beauty try-on experiences for the Snapchat app.
This partnership will enable beauty brands to share Snapchat Lenses, created with Perfect Corp, for app users to interact with brands, virtually try-on beauty looks and shop products – anywhere, anytime.
With over 180 million Snapchatters engaging with AR every day, the move hopes to make it faster and easier for brands to advertise their existing AR experiences on the Snapchat platform.
“As consumers continue to gravitate towards virtual beauty experiences for safe beauty shopping, this partnership with Snapchat allows beauty brands to leverage AR and AI to engage with Snapchatters,” shares Perfect Corp founder & CEO, Alice Chang.
“The virtual try-on experience is readily available for beauty brands and instantly scalable for greater impact and benefit to the complete beauty universe.”
“Our partnership with Perfect Corp makes it incredibly easy and intuitive for over 200 beauty brands to create a virtual storefront on Snapchat,” said Carolina Arguelles Navas, head of product marketing for augmented reality at Snap Inc.
“Together, we’re helping brands reach the next generation of beauty consumers with technology that reinvents the beauty buying experience.”
For more information about Perfect Corp, visit www.perfectcorp.com.