Survey highlights resilience of UK hair & beauty businesses
By Rebecca Hitchon | 17 May 2025 | Business, News
The National Hair & Beauty Federation (NHBF) has unveiled its April State of the Industry survey results, which show that businesses are adapting to rising financial and recruitment challenges.
The majority of surveyed businesses (68%) remain hopeful about their long-term survival.
Gathering responses from over 430 UK businesses, the research found that 40% of hair and beauty businesses are making a profit, while 29% are breaking even. However, 4% more businesses are reporting losses (21%), compared to the NHBF’s January survey, and 30% expect a decline in turnover over the next three months.
The results also show how increased employment costs are impacting recruitment, with only 8% of UK personal care businesses likely to take on new staff and 5% planning to employ apprentices. To adapt to challenges, 74% of businesses – the highest percentage shown in a State of the Industry survey to date – are raising prices.
“Despite considerable pressures, it’s clear that many hair and beauty businesses are showing real resilience. But they cannot do it alone,” comments Caroline Larissey, chief executive of the NHBF. “With the right support – from VAT reform to practical help with apprenticeships and energy bills – we believe this sector can not only recover, but grow.
“The NHBF is committed to ensuring our members have the guidance, resources and representation they need to thrive. We urge the government to act decisively to unlock the full potential of this vibrant industry.”
The NHBF is calling for government action in five areas: VAT reform via reduced or tiered rates; apprenticeship funding of at least £3,000 per employee; retention of business rates relief; energy cost flexibility and support, and stronger enforcement against tax-evading operators.
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