Sweet Squared adds SPARITUAL® nail & body self-care brand to distribution portfolio

Award-winning product and training provider, Sweet Squared, has taken on exclusive distributor rights of the SPARITUAL® brand in the UK and Ireland.

Founded by Shel Pink, author of Slow Beauty: Rituals and Recipes to Nourish the Body and Feed the Soul, SPARITUAL® encourages users to slow down, reconnect and create intentional rituals that restore balance and wellbeing.

The product range includes body and nailcare crafted from ancient healing ingredients, intentionally designed to promote relaxation, nourish the skin and encourage a sense of wellbeing.

Products are made with vegan ingredients and packaged sustainably, offering beauty professionals and consumers ‘an eco-conscious choice that doesn’t compromise on quality’. Scent stories within the product selection include Citrus Cardamom, Jasmine Tuberose and Geranium Cedarwood.

“SPARITUAL®’s commitment to slow beauty feels more relevant than ever, offering professionals and their clients a true sense of wellness and mindful escapism,” shares Samuel Sweet, CEO of Sweet Squared, which distributes CND™ and Footlogix products across the UK and Ireland.

“In a world that’s moving faster every day, SPARITUAL® provides the kind of purposeful, restorative experience that today’s salons and spas are longing to deliver.”

Purchase SPARITUAL® in the UK&I via www.sweetsquared.com