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The GelBottle Inc adds 10 BIABᵀᴹ builder gel shades to portfolio

By Rebecca Hitchon | 21 January 2024 | News, Products & Treatments

Tgb 10 New Biabs

Say hello to some of your favourite The GelBottle Inc gel polish colours in the brand’s BIABᵀᴹ builder gel formula.

The Brighton-based nailcare company, fondly known as TGB, has launched ten BIABᵀᴹ shades, from sheers to shimmers and full coverage colours, to easily build strong natural nail overlays.

They are inspired by popular TGB gel polishes including Au Naturel, Piña Colada, Oyster and Diana. Standout red shade, Love, nods to gel polish hue, Candy, and after application, just top coat is needed to create an on-trend look.

Daisy Kalnina

“The two most important things at TGB are our community and innovations — of which BIABᵀᴹ is our biggest success,” comments Daisy Kalnina, founder & CEO of The GelBottle Inc. “For this latest launch, we went to our community to hear what they wanted in a new BIABᵀᴹ range. The range includes our sheerest BIABᵀᴹs to date, our first ever red BIABᵀᴹ and four more glitter shades with unique, year-round appeal.

“Love reduces service time with no need for a colour on top (a must for us busy nail techs!) and Bella is our new creamy off-white BIABᵀᴹ that’s as light as it can be — without needing a base coat.

“I’m especially proud that we’ve not only listened to colour and finish requests, but really considered our community’s time and investment. As a nail tech myself, I truly understand how valuable that is.”

The GelBottle Inc BIAB in shades, Sugar, Love and Hunny.

The GelBottle Inc BIAB in shades, Sugar, Love and Hunny.

Meet the shades:

  • Love: classic red inspired by the Candy gel colour.
  • Queen: mushroom grey with flecks of glitter, last seen in the 12 Days of BIABᵀᴹ collection.
  • Bunny: a creamy builder gel with a subtle hint of pink, inspired by the Piña Colada gel colour.
  • Bella: cool-toned off-white inspired by the Diana gel colour.
  • Angel: a subtle shade with flecks of iridescent glitter.
  • Cutie: baby pink with strawberry milkshake vibes.
  • My Boo: pale pink with iridescent glitter, inspired by the Oyster gel colour.
  • Charm: a cool mauve match for mid-toned skin, inspired by the Au Naturel gel colour.
  • Sugar: baby pink with white and silver glitter, last seen in the 12 Days of BIABᵀᴹ collection.
  • Hunny: warm shimmering brown, suited to darker skin tones.

The GelBottle Inc BIABᵀᴹ colours can be purchased via www.thegelbottle.com, and the 10 latest shades can be viewed as swatches below…