The GelBottle Inc appoints Harriet Westmoreland as global brand ambassador & unveils HEMA-free BIAB™

Brighton-based nail brand, The GelBottle Inc, has named internationally acclaimed nail artist to the A-list, Harriet Westmoreland, as its global brand ambassador.

Via the partnership, Harriet will share her industry expertise by creating nail designs to inspire and how-to guides – on topics from prep to achieving a clean finish, as well as hosting events and sharing trend predictions.

Founder & CEO of The GelBottle Inc, Daisy Kalnina, comments: “Harriet’s innovative approach and technical ability has left a significant mark on the red carpet and across social media. At TGB, we love her minimalistic and flawlessly precise designs, exemplified by her iconic take on the French manicure. She is a force in the nail art world and we’re beyond excited to have her on board!”

“Since I’ve been working with TGB products, BIAB™ especially, I have felt in a really creative space and it’s given me the freedom to create new techniques that have changed my manicure methods,” adds Harriet Westmoreland. “For this reason, I am so excited to be partnering with The GelBottle Inc and can’t wait for a collaborative future.”

Alongside the announcement of its global brand ambassador, The GelBottle Inc has introduced a HEMA-free range of its popular BIAB™ (Builder In A Bottle) product, after two years in the making.

Designed to build strong natural nail overlays, six colours have been unveiled – from milky white to pinky nude, inspired by best-selling original BIAB™ shades.

Launching on 31 October, register your interest for access 24 hours before then here.

And check out what happened when Scratch attended the launch event for the range by clicking here.