TOP TIPS: Marketing through nail photos

“Seeing is believing, so one of the best ways to market your business is by showcasing before and after images that demonstrate the services your salon offers – and the quality of the results,” comments Heather Hughes, UK director at NovaLash.

“Achieving the perfect before and after picture is one of the most popular and powerful ways for salons and beauty therapists to promote and sell their services.

“Higher quality images of a variety of treatments can be achieved with fLASHlight – an on-the-go illuminating lighting system from NovaLash. It’s great for salons and therapists to capture professional looking images and also doubles up as a perfect retail product.”

Read more about ways to market your business effectively in the July issue of Scratch magazine.