Townhouse acquires London Grace nail salons across London & Essex

Scratch Stars award-winning nail salon brand, Townhouse, has acquired London Grace’s 10 acclaimed locations.

London Grace was founded in 2015 to offer a unique social beauty concept, incorporating a nail bar offering services focused on natural nailcare, alongside a cocktail bar and coffee shop in each space. The salons will undergo refurbishments to align with the Townhouse brand and aesthetic.

London Grace’s existing teams will continue to work in the London and Essex locations following the acquisition, while founder, Kirsten Hazell, will maintain the brand’s retail line, which features nail polishes and nailcare products including cuticle oil, nail treatments and ridge filler.

Until refurbishments take place, London Grace’s salons will run as normal, with customers kept updated on when changes will occur.

Juanita Huber-Millet & Kirsten Hazell

“We are thrilled to extend a warm welcome to the London Grace salons, team members and customers as a wonderful addition to the Townhouse family,” comments Juanita Huber-Millet, founder & creative director of Townhouse. “This acquisition marks an exciting new chapter in our journey, perfectly aligned with our founding mission to redefine the nailcare experience.

“London Grace has earned acclaim for its excellence in service, and we’re looking forward to the future with it as part of Townhouse.”

London Grace‘s Kirsten Hazell adds: “We couldn’t have found a better partner than Townhouse to take care of our amazing team and customers. We truly believe our loyal customers will continue to receive the exceptional service they’ve come to love.

“We are confident that Townhouse shares our vision and values, and this acquisition will give us the opportunity to focus on expanding our product range, reaching a broader audience of nail enthusiasts.”