Townhouse nail salon & Pepsi MAX to launch cherry-themed manicure experience

Award-winning, luxury nail salon group, Townhouse, is partnering with global drinks brand, Pepsi MAX, to launch ‘The Cherry Glow Bar’.

The Scratch Stars award-winning salon brand’s flagship space in Covent Garden, London, will host the cherry-themed activation this September.

The Cherry Glow Bar will offer limited-edition Pepsi MAX nail art, a glow-and-go cherry make-up station, a custom drinks bar and cherry-inspired giveaways.

The collaboration is part of the ‘Better with Pepsi MAX’ campaign, and is inspired by the brand’s popular cherry flavoured drink.

Nail enthusiasts can enjoy the unique and immersive nail experience from 10-13 September, where they will be able to choose from a bespoke nail art menu created by Townhouse for the collaboration.

Pepsi MAX Cherry manicure appointments will be free for this time, with booking available online and on a first come, first served basis.

The exclusive nail art menu features three cherry-themed nail designs:

• Pepsi Cherry Twist – featuring Pepsi MAX-inspired colourways via monochrome French tips and cherry nail art accents.
• Pepsi MAX Gloss – a glossy cherry mani with a minimalist feature fruit nail.
• Pepsi Pop Art – jumping on the trending polka dot look of 2025, this incorporates ‘fizz, fun and a fashion edge all in one look’.

Following Townhouse’s Covent Garden activation, more Pepsi MAX Cherry-themed surprises are set to be rolled out across England from 15 September.

Townhouse nail salons can be found in 40 locations across the country, and the brand also has four salons in the US – two in Los Angeles and two in New York.

Click here to visit Townhouse’s website.