By Kat Hill | 08 February 2017 | Feature, News, Training

Karen Betts Copy

High Definition has announced the redesign of its make up training, which will see it be offered free-of-charge to its customers.

The new High Definition Make-up Masterclasses, a series of one-day, compact courses are set to educate salons on a variety of different looks that can be taken back and offered as a High Definition Makeover in the salon.

The first masterclass – an entry-level course called Perfect Beauty – is available free-of-charge to existing High Definition virtual stockists and stockists customers. This course, taught by celebrity MUAs, provides a foundation of make-up theory and product knowledge, as well as a step-by-step on how to create a natural make-up look. They will also be taught how to retail to their clients through the virtual stockist programme, driving additional revenue for the salon. Once complete, students can progress onto the brand’s other courses to master capsule looks, priced at £295 + VAT.

Options are available for customers that wish to attend but are yet to gain virtual stockist status, as well as for professionals new to High Definition.

“Myself –and the High Definition team – are thankful for the support our customers have continued to show us over the years,” Karen Betts, CEO of High Definition. “Launching this free course is our way of saying thank you, while giving them a way to further build on their success and make the most out of their investment in High Definition, something I’m really passionate about.

“The virtual stockist initiative launched in September 2014, and those who use it are reaping the rewards. I want to make this more accessible for more of our salons. Redesigning our make-up training into compact, one-day courses that don’t take much time out of a working week, but allows our customers to learn new skills, a new makeover treatment to take back to clients, and extra commission on top from product sales, is the perfect way to do this.”

For more information on courses available, or to make a booking, call High Definition on 0844 801 6385.