Treatwell collaborates with psychologist to promote ‘mindful manicures’
By Helena Biggs | 09 October 2019 | Movers & Shakers, News
Beauty booking platform, Treatwell, has collaborated with psychologist, Suzy Reading, to promote self-care and mindfulness in over 100 UK salons via the Mindful Mani campaign.
It comes as the company’s research shows that Treatwell customers value their emotional wellbeing as important as their physical health, however they also feel that their lives are too busy. A third of those surveyed revealed that they relax for less than 30 minutes a day – and 63% of respondents said they wish to prioritise self-care.
“With this in mind, it’s unsurprising that ‘express’ (45 minutes or less) treatments are showing rapid growth on Treatwell,” comments a spokesperson for the company.
“Manicure bookings have grown by 104% year-on-year, however only 34% of people reported using their manicure as an opportunity to switch off. Enter Mindful Mani.”
Mindful Mani is a campaign that encourages an agreement between the customer and the salon that they will use their treatment as ‘me-time’. A whopping 89% of people surveyed revealed that they did not want to put headphones on during their mani for feature of appearing rude, so Treatwell aims to take away the worry.
“We’re encouraging our customers to take back that one hour, where they can unplug from everyday problems and worries and take back time for themselves free of judgement and in a respectful way, without fear of impoliteness,” comments Leanne Evans, Treatwell’s mindfulness ambassador. Treatwell carves out some quality time in between one commitment and another or during a lunch break.
“The Mindful Mani is just so easy and fast; just a few clicks to choose the perfect treatment and face the day feeling revitalised and refreshed.”
Research by registered psychologist, Suzy Reading, demonstrates the capacity for small acts of mindfulness in everyday life and explains the effects this can have on thoughts and emotions. “It is lovely to take a whole hour out of our day but we can experience great benefits from as little as a minute,” she comments. “Start by dotting your day with tiny mini moments of nourishment and you will soon notice the cumulative effects.”
As part of the Mindful Mani campaign, Treatwell will also providing its partner salons and internal team with toolkits on how to be more mindful.