The hair and beauty bookings website, Treatwell, has embarked on its biggest TV campaign yet, advertising the effortless service to nail technicians and clients alike.
The seven figure investment sees Treatwell develop a media and creative campaign that aims to consolidate the brand as the ‘go-to’ booking platform for hair and beauty treatments for men and women.
Partnering with Grow at Mindshare on the creative, the look and feel of the new 10-week advertising builds on Treatwell’s print campaign, creating a live action interpretation bursting with colour, energy and boomerang-style choreographed movement.
The campaign will be aired on Channel 4, Sky, Media Icon, London Live and across ITV channels.
Ines Ures, chief marketing officer at Treatwell, says, “Grow have been an amazing partner to work with on this large-scale campaign. The creative mirrors the energy of our brand while seamlessly connecting to our current out of home campaign. TV is a great canvas for our brand to showcase how easy booking beauty online is, but also gives expression to that boost of confidence that’s yours at the tap of a button.”
With over 25,000 salons and spas to choose from and more than 10 million people booking through the platform every year, Treatwell is aiming to digitise the way people book hair and beauty.