Trends
5 colours everyone will be wearing on their nails this autumn
During each season, certain colours gain popularity. These hues are normally based on events and the general aesthetic of the time of year. Autumn 2025 is epitomised by five distinct shades: 1. Navy blue A sophisticated, versatile shade within the autumn colour palette, navy is a seasonal staple. The hue pairs well with other autumnal…
Read More5 nail trends spotted at New York Fashion Week SS26
Lead photo credit: Instagram.com/naominailsnyc Autumn might be making an entrance, but it’s time to think about spring/summer, as the Fashion Week SS26 season has kicked off with New York Fashion Week (NYFW). Fashion Weeks offer an insight into upcoming styling, beauty and nail trends – and the spring/summer 2026 season does not look set to…
Read MoreMicro nail art is trending: here are 20 inspo pics for the perfect mini mani
Are you trying to find a way to jazz up ‘clean girl’ nails without compromising the simple aesthetic? Enter micro nail art: because sometimes, less is more. Here are 20 nail art designs that embrace the subtle style…
Read MoreWednesdaycore Halloween 2025 trend: 20 Wednesday Addams nail art looks
Netflix’s Wednesday has introduced a new audience to the eccentric, macabre clan that is the Addams family and daughter, Wednesday Addams. As Halloween nears and with Wednesday season two on everyone’s lips, ‘Wednesdaycore’ is the latest trend to excite the nail world. Check out 20 Wednesday Addams-inspired nail designs to inspire for Halloween and beyond…
Read MoreSilver nails are trending: here are 20 looks to show off the shine
A new nail trend is taking over, this time pioneered by TikTok. Content creator, Amanda Chen (@amandasujin), garnered a lot of attention when her video showing her silver nail polish picks went viral. Hailed as the ‘new neutral’, silver nails are everywhere, with Google analytics reporting a 48% increase in searches over the past three…
Read MoreBeauty Trends & Innovations Conference to offer insight & inspo to pros & brands
Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will…
Read More20 trendy & timeless jewel tone nail ideas for gemstone lovers
As we look towards the coming months, autumn/winter trends are waking from hibernation, ready to take the nail industry by storm. This year, jewel-themed nails are set to be a big hit. From dazzling jewel tones to daring gemstone embellishments, autumn/winter is all about celebrating sparkly stones! Here are 20 nail design ideas you could…
Read MoreThe perfect minimalist mani: what are glass nails?
We’ve heard of glazed donut nails, soap nails and princess nails – now it’s time for the newest addition to minimalist nail looks: glass nails. Worn by celebrities such as Selena Gomez, Hailey Bieber and Anne Hathaway, glass nails are levelling up the ‘barely there’ look with sheer, nude hues and glossy shine. How to…
Read MoreEmbrace your wild side with 20 animal print nail designs
Animal print has long been a classic nail design, but today, we see all sorts of colourful and textured iterations that are making nail techs and clients go wild! Here are 20 animal print designs to go feral for…
Read MoreRaise a glass to these 22 cocktail nail design ideas
Fancy a French 75? Manifesting a Manhattan? Partial to a Pimm’s? These nail designs have it all. Whether you are a cocktail, mocktail or straight-up shot person, here’s some nail inspo to make happy hour even more jolly…
Read MoreButter yellow summer is almost over: here’s why you should make way for mustard
Butter yellow took over the world this spring/summer, with the pastel hue dominating décor, outfits and nails. But autumn/winter will see another member of the yellow family soar in popularity… (Lead image by @byemilyann_) Say hello to mustard yellow! Experts predict that this rich, deeper version of summer’s trending hue will rule the cooler months.…
Read MoreWhat are guava nails: the fruit-inspired summer trend loved by Vanessa Hudgens?
Fruit nails have been dominating our social media feeds this summer – but there’s one fruit in particular that’s making a big impact on the nail world, and that’s the guava. For those that don’t know, guava is a fruit native to Central and South America, Mexico and the Caribbean. It is characterised by its…
Read More5 TikTok nail trend names debunked: princess nails, sorbet nails & more
Every day there seems to be a new name for a nail style, whether that be ‘princess nails’, ‘sorbet nails’ or even ‘glazed doughnut’ nails – so let’s break down what five key trend names mean… Do you often hear requests at the nail desk and find yourself wondering, ‘What is that?‘ The ever-evolving nature…
Read MorePinterest reveals the top 7 nail trends for summer 2025
Social media platform, Pinterest, has released another of its trend-identifying reports highlighting the top nail trends for summer 2025. Here are the ones to know: Cat eye nails A versatile style that can be adapted to the demands of any season, cat eye designs remain popular for summer 2025. In particular, searches for ‘baby blue…
Read More8 must-know spring/summer 2025 nail art trends
Spring has sprung, and it’s time to try out new nail design options. Nail trends for spring/summer 2025 are pushing the boundaries of creativity and steering art in a fresh direction. We’ve rounded up ones to know to ensure your nail choices are on-trend. Mineral manicures Manifestation techniques are trending for 2025, and are inspiring…
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