Trends
Revealed: the most-searched nail trends of winter 2025
Beauty and wellness booking platform, Fresha, has revealed 2025’s top winter nail trends. Let’s take a look at them… (All search statistics mentioned are from the period between October 2024 – September 2025.) Milky nails With 444,900 searches, the top-ranking nail trend of the season, milky nails, is a twist on the classic ‘clean girl’…
Read More38 cherry red nail designs & products for autumn/winter
Pinterest Reports shares that searches for ‘dark cherry red’ have increased by 235% over the last three years, and it looks as though the classic colour is back with a vengeance for autumn/winter. Cherry red nails are a recurring staple during the latter end of the year. The deep red hue characterises the colder months…
Read More6 nail trends for the perfect autumn/winter 2025 mani
Have a look at the nail design trends taking over as we head into autumn/winter… Summer has been full of sunshine, butter yellow, auras, Amalfi lemons, and polka dots galore, but as autumn rolls around, new trends embracing the rich colours and cosy vibes of the latter months are starting to emerge. Here’s some nail…
Read MoreDua Lipa nails: The star’s most marvellous mani moments
Featured image courtesy of Instagram.com/dualipa. From gem-bellished tips to polka dot perfection, Dua Lipa‘s nail looks are notorious for their innovation, trend-setting and creativity. Often crafted by the singer’s go-to nail artist, Michelle Humphrey of @nailsbymh, each set tends to top the trend cycle, providing inspiration for nailists everywhere. Scratch has rounded up the best…
Read More16 products that will help you nail the cat eye manicure trend
Lead image courtesy of @hopejungnails using Light Elegance P+ Gel Polish in Ice Kitty, available via www.lightelegance.co.uk. The iridescence and reflective depth of cats’ eyes have long entranced humans. So much so, that their power has been harnessed to create stunning nail designs. Specially crafted magnetic nail products contain metallic particles which, when passed over…
Read More3 predictions set to impact the global beauty & personal care industry
Global market intelligence company, Mintel, has unveiled research that predicts future trends in approaches to beauty. “By 2030, beauty will go beyond skin-deep,” says the market intelligence hub. “The beauty experience will shift from simply delivering results to regulating mood and evoking emotion, while imperfection will be the new perfection.” Three key trends Mintel highlights…
Read More5 colours everyone will be wearing on their nails this autumn
During each season, certain colours gain popularity. These hues are normally based on events and the general aesthetic of the time of year. Autumn 2025 is epitomised by five distinct shades: 1. Navy blue A sophisticated, versatile shade within the autumn colour palette, navy is a seasonal staple. The hue pairs well with other autumnal…
Read More5 nail trends spotted at New York Fashion Week SS26
Lead photo credit: Instagram.com/naominailsnyc Autumn might be making an entrance, but it’s time to think about spring/summer, as the Fashion Week SS26 season has kicked off with New York Fashion Week (NYFW). Fashion Weeks offer an insight into upcoming styling, beauty and nail trends – and the spring/summer 2026 season does not look set to…
Read MoreMicro nail art is trending: here are 20 inspo pics for the perfect mini mani
Are you trying to find a way to jazz up ‘clean girl’ nails without compromising the simple aesthetic? Enter micro nail art: because sometimes, less is more. Here are 20 nail art designs that embrace the subtle style…
Read MoreWednesdaycore Halloween 2025 trend: 20 Wednesday Addams nail art looks
Netflix’s Wednesday has introduced a new audience to the eccentric, macabre clan that is the Addams family and daughter, Wednesday Addams. As Halloween nears and with Wednesday season two on everyone’s lips, ‘Wednesdaycore’ is the latest trend to excite the nail world. Check out 20 Wednesday Addams-inspired nail designs to inspire for Halloween and beyond…
Read MoreSilver nails are trending: here are 20 looks to show off the shine
A new nail trend is taking over, this time pioneered by TikTok. Content creator, Amanda Chen (@amandasujin), garnered a lot of attention when her video showing her silver nail polish picks went viral. Hailed as the ‘new neutral’, silver nails are everywhere, with Google analytics reporting a 48% increase in searches over the past three…
Read MoreBeauty Trends & Innovations Conference to offer insight & inspo to pros & brands
Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will…
Read MoreThe perfect minimalist mani: what are glass nails?
We’ve heard of glazed donut nails, soap nails and princess nails – now it’s time for the newest addition to minimalist nail looks: glass nails. Worn by celebrities such as Selena Gomez, Hailey Bieber and Anne Hathaway, glass nails are levelling up the ‘barely there’ look with sheer, nude hues and glossy shine. How to…
Read MoreEmbrace your wild side with 20 animal print nail designs
Animal print has long been a classic nail design, but today, we see all sorts of colourful and textured iterations that are making nail techs and clients go wild! Here are 20 animal print designs to go feral for…
Read MoreRaise a glass to these 22 cocktail nail design ideas
Fancy a French 75? Manifesting a Manhattan? Partial to a Pimm’s? These nail designs have it all. Whether you are a cocktail, mocktail or straight-up shot person, here’s some nail inspo to make happy hour even more jolly…
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