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UK prestige beauty generates £2.6 billion in sales throughout 2019

By Zoe Wickens | 12 February 2020 | Movers & Shakers, News

The UK prestige beauty industry has generated £2.6 billion in sales throughout 2019 as reported by The NPD Group.

This was largely driven by a 2% increase in sales of prestige women’s face skincare products, with the overall skincare sales reaching £605 million.

The prestige make-up market is valued at £721 million, a decline of 8% since 2018 which has been attributed to the return of the natural look trend.

Emma Fishwick, account manager at NPD UK Beauty, comments: “Natural is a big buzz word in many industries, especially beauty – in terms of product ingredients as well as consumers looking to achieve a more natural look. How makeup responds to this movement will be key to its revival.

“Historically, NPD data has detected a shift between make-up and skincare every four to five years. Based on this, and the slowdown in make-up that began to take hold in 2017, I anticipate we’ll see makeup rebound in a few years.”

The online beauty market has also reported an increase in sales, rising by 6% between 2018 and 2019. Ecommerce now accounts for 22% of all prestige beauty sales while bricks and mortar represent 78%.

Emma Fishwick adds: “Ecommerce is growing and the way customers shop and interact with brands is also fluctuating. Agile brands are responding to this disruption, adapting their retail offering with more experiential retail opportunities for customers.”

For more information, visit www.npdgroup.co.uk