Nail brand founder unveils website & booking platform to support self-employed pros
By Rebecca Hitchon | 21 May 2026 | News & Events
After Kerryn Macdonald’s nail brand, Mint Tint, ceased trading in 2024, the entrepreneur utilised skills from her previous career in website design and digital marketing to found Indi.
The website and booking platform is tailored to self-employed nail and beauty pros – from home-based techs to mobile professionals and chair renters. Kerryn’s goal for Indi was clear from the beginning: to help pros access the high-quality websites and business tools typically suited to large salons.
“From day one, Indi has been designed to suit the way independent nail technicians work,” comments Kerryn. “You don’t have to commit to the entire system to get its benefits. Use the website or consultation builder on their own, or plug the booking system into your existing website.”
Indi comprises a SEO-optimised site, booking system, consultation form builder, deposit and cancellation policy tools, plus marketing support. Its USP is its flexible design: techs can use whichever Indi features they require, and switch off the rest, as well as integrate any of the tools into their websites.
Additionally, as their businesses grow, so does Indi – with additional staff members able to be added to the system.
“I kept seeing brilliant nail pros facing the same issues: not attracting new clients, losing revenue due to no-shows and cancellations, and lacking an online presence,” says Kerryn. “I had the digital marketing background to fix that, and the industry experience to know what techs need, so I put my all into building Indi.”
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Indi launches in June with three plans, starting from a free option and ranging to £19 per month. Find out more via www.bookindi.co
No-show support
Indi also offers a free, online calculator, to help nail techs understand how much income they are losing to no-shows per month and year. The tool asks pros to input their average appointment value, number of no-shows per month and operating weeks per year, and creates a breakdown of the cost of missed appointments.
“Nail techs know that no-shows and late cancellations hurt, but very few put a number on it,” says Kerryn. “When you see in black and white that no-shows are costing you the equivalent of a holiday every year, suddenly considerations around deposits and cancellation policies look very different.”
The tool is part of a collection of free resources that Indi is providing to self-employed pros, regardless of whether they use the Indi platform. The team also offers tailored services including search engine optimisation, digital marketing and website builds.
Access the no-show calculator via www.bookindi.co/no-show-calculator
