Wizz Selvey launches Online Retailer Programme for beauty brands

Former beauty buyer, patron of the British Beauty Council and founder of WIZZ&CO, Wizz Selvey, is launching an Online Retailer Programme to help emerging brands develop their distribution strategy, improve their industry standing and better understand the process of pitching to retailers.

Wizz Selvey has created a programme to educate and empower brands on their journey to expansion. The WIZZ&CO team works to support and develop innovative brands, allowing them to stand out and scale.

“Having the right retail partners for your brand will accelerate growth, position the brand globally and fast-track your direct-to-consumer business,” explains Wizz. “It is important to work with the right retailers for a particular brand and understand how to leverage the partnership.”

The course
WIZZ&CO will hold an introductory webinar on Thursday 10 September at 11am, which will act as a taster for the programme and allow for any last-minute sign-ups. This will be entered around the topic: Three big mistakes brands make when approaching buyers, and how you can avoid them’.

Entries for the programme close on the 17 September and spaces are limited. The 10-week group programme begins on Monday 28 September. Sessions will include online video modules by Wizz with coursework and approach frameworks, direct support from Wizz and a practice run of the retailer approach, with feedback from a former buyer.

The course aims to take brands on a journey to understanding:

• How to research the best retail partnership for their brand and create a distribution strategy to leverage their direct-to-consumer business
• Retailers expectations from brands, how they operate and what to prepare for
• How to create a prioritised approach, who to contact and how to find their contact details
• What a buyer looks for and how to stand out and get their attention

WIZZ&CO has also allocated one free place on this programme to a not-for-profit brand. The team asks that brands only apply for this slot if they are 100% not-for-profit or charity.