Scratch – Page 10 – The world’s #1 resource for nails

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its potential. ‘Will robots take over?’…

What’s the deal with fish nails? Here are 20 designs to catch the eye

By Jess Watts | 30 July 2025

It’s National Fishing Month! Celebrate with the catch of the day… Aquatic designs have dominated this summer, with our finned friends being splashed across nail designs. If you haven’t tried the trend, maybe one of these designs from Instagram will get you hooked?

How to elevate your beauty business by seeing it through clients’ eyes

By Marie-Louise Coster | 30 July 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis and see them through clients’…

HONA nail brand attends small business celebration at Downing Street

By Rebecca Hitchon | 29 July 2025

Wales-based professional nail brand, Home Of Nail Art (HONA), was invited to a small business celebration hosted by the UK chancellor, Rachel Reeves, this month. Held at 11 Downing Street, the event brought together over 40 winners and finalists of The Small Awards 2025 by Small Business Britain, where HONA won the Small Business of…

16 products that will help you nail the cat eye manicure trend

By Jess Watts | 29 July 2025

Lead image courtesy of @hopejungnails using Light Elegance P+ Gel Polish in Ice Kitty, available via www.lightelegance.co.uk. The iridescence and reflective depth of cats’ eyes have long entranced humans. So much so, that their power has been harnessed to create stunning nail designs. Specially crafted magnetic nail products contain metallic particles which, when passed over…

UCA graduate adds 5,000 false nails to fashion project

Demitris Zacharia recently graduated from UCA with a BA (Hons)…

Master ‘nailfies’ as a nail tech with these expert photography tips

Check out this guide for nail pros who want to…

Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a…

What is the nail matrix?

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it…

Jewel toned mani, image courtesy of Instagram.com/_aliesthetics_pfs

20 trendy & timeless jewel tone nail ideas for gemstone lovers

As we look towards the coming months, autumn/winter trends are waking from hibernation, ready to take the nail industry by…

Reverie beauty room on the isle of wight

Step inside the nail salon & academy by the sea on the Isle of Wight

The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and…

NAIL ART INSPO

Step-by-step: rose red chrome nail art

Neon lead Image courtesy of Instagram.com/rushedbyb_

Brighten up summer styling with these 24 neon nail art designs

40 magical Disney nail art designs & ideas for your next Disneyland trip

Nail tutorial: How to apply Gelish Hard Gel

25 polka dot nails: summer 2025’s celebrity-approved nail art trend

20 cute cat nail designs for feline fans

Click here for all nail art inspo

EVENTS

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

Beauty Trends & Innovations Conference

By Helena Biggs | 19 August 2025

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a rare chance to explore the trends shaping beauty today and tomorrow. What’s on the agenda? Why attend? Delegates will also enjoy premium networking opportunities and a curated gift bag featuring the latest trending products. For…

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OPI GELevate Builder Course – Crewe, Cheshire

By Scratch Staff | 10 June 2025

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OPI GELevate Foundation Builder Gel Course – Manchester

By Scratch Staff | 10 June 2025

New to builder gel and adding length? OPI Gelevate is a 4 in 1 product which can be used as a builder, as an overlay on natural nails or with full coverage tips or sculpting forms to extend the length and be infilled. You will learn the basics, including proper prep and theory. This class will give you the foundation you need to create beautiful nails and maintain them, including…

Moyra UK Pop-Up Event

By Scratch Staff | 14 August 2025

Join us for an exclusive, invite-only Moyra UK Pop-Up Event at Manahatta, Nottingham on Sunday 14 September, 12–5 PM. We’re bringing together local nail techs, salon owners, educators, and nail enthusiasts for an exciting afternoon of connection, creativity, and cocktails! What’s on at the Pop-Up: Free Moyra goody bags for all attendees. Live nail demos using the Moyra Stamping System. Exclusive shopping – first access to new arrivals. Product advice & insider…