How your beauty business can reduce its environmental impact

By Guest Writer | 5 June 2025

Victoria Brownlie MBE, chief policy & sustainability officer at the British Beauty Council, shares guidance to support eco efforts in the beauty sector… While most people are committed to working more sustainably, I have noticed a real disconnect between where world leaders, governments, NGOs and big business see challenges, compared to the average person, small…

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LGBTQ+ tech & drag nail artist: the nail industry allows me to embrace my truest self

By Guest Writer | 4 June 2025

Birmingham-based nail artist, Anthony Lloyd, shares about his LGBTQ+ journey and the important role nail artistry has played in it… My journey as a member of the LGBTQ+ community has been a positive and affirming one. I feel incredibly fortunate to have been raised in a supportive family environment, and this foundation allowed me to…

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Florida nail tech scoops North America’s Star Nail Artist title

By Laura Tarling | 4 June 2025

On Sunday, June 1, at the Scratch Social event in Orlando, Anastasia Totty of Jacksonville, Florida, was revealed as the first North America’s Star Nail Artist (NASNA) champion. The Moldova native, who moved to the US in 2014, worked and trained in Saint Petersburg, Russia, between 2010 and 2014, before moving to the USA and…

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Nailympia Orlando 2025: THE RESULTS

By Helena Biggs | 4 June 2025

The fifth Nailympia Orlando welcomed the most competitors to date, with 99 nail techs from eight countries choosing to compete in turn-in and arena categories. The event was hosted at Premiere Orlando 1 & 2 June 2025, and featured an esteemed international judging panel – with Alisha Rimando as head judge. Runway Nails – Stained…

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Margaret Dabbs® London partners with MECCA for Australian launch

By Lilly Delmage | 4 June 2025

British luxury foot, hand and leg care brand, Margaret Dabbs® London, has announced its launch in Australia, at MECCA. Exclusively available at beauty retailer, MECCA, both in-store and online, the Australian debut marks another milestone in Margaret Dabbs® London’s impressive global expansion. The brand is available in over 54 countries worldwide. The launch collection at…

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5 TikTok nail trend names debunked: princess nails, sorbet nails & more

Every day there seems to be a new name for…

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Serve up ace nail looks for Wimbledon with 30 tennis-themed nail art ideas

Pimm’s and strawberries and cream anyone? We’re serving up nail…

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OTHER STORIES

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Lecenté expands nail product offering with coloured rubber builder gels

Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed…

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London nail artist creates 3D food-inspired designs for Aldi campaign

Nail artist and social media star, Sophie Parkinson, was called on by Aldi to create 3D nail art replicating the…

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Gel Lamp Nails Manicure

A guide to the gel system: when & how to use & troubleshooting tips

Nail pros share insight on the gel system… When to use the gel system Theresa Foddering, Lecenté business development manager…

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Nail industry expert: here’s the problem with AI-generated nail designs

Scratch Stars Social Media Star of the Year finalist 2024 & 2025, Hannah Clayton, shares her thoughts on artificial intelligence nail…

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EVENTS

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

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Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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KBC Awards Cambodia 2025

By Scratch Staff | 15 April 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on August 16-17 at the luxurious Sokha Phnom Penh Hotel & Residence. With a mission to elevate beauty industry standards in Cambodia and the region, this two-day event brings together elite professionals, educators, competitors and brands from around the world. Organised by Erika Ramonaite, the KBC Awards is not just a…

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World Friendship Day

By Lilly Delmage | 24 June 2025

This day recognises the importance of friendship and encourages people of all ages and backgrounds to foster meaningful connections and enjoy the benefits they bring. Why not offer a bundle deal – a discounted package for best friends who want to get matching manicures for the occasion on a mate date? You could then share their manicures on your social media feed, along with a short story about how they…

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24/7 Samaritans Awareness Day

By Lilly Delmage | 24 June 2025

Championed by the Samaritans, a charity well-known for its emotional support services, the day helps remind individuals that help is available 24 hours a day, seven days a week for anyone struggling, or experiencing feelings of despair or loneliness. The event aims seeks to break the stigma surrounding mental health and encourage people seek support. Encourage clients to open up by resharing information about the Samaritans’ services on social media.…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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TGB Brunch & Learn

By Scratch Staff | 20 June 2025

The GelBottle Inc’s Brunch & Learn The GelBottle Inc is thrilled to invite you to a special post-party TGB Brunch & Learn – the perfect way to wind down after the Scratch Stars Awards! Join The GelBottle for a morning of great food, inspiring conversation, and an exclusive masterclass with Giorgia Cappella, The GelBottle’s Head of Education. Connect with fellow nail techs, TGB experts, Brand Ambassadors and Educators. ✨ Expect:…

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