Black Friday 2025 strategies for beauty salons: tips to engage clients

By Guest Writer | 12 November 2025

Sam Kendall, CEO at salon software company, SalonIQ, shares how beauty businesses can reap rewards this Black Friday… Black Friday has become a fixture in the calendars of shoppers across the globe, and it’s not just big business for retailers – the hair and beauty world is getting involved too. According to market intelligence specialist,…

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UK Government hosts Downing Street event to show support for beauty industry

By Jess Watts | 11 November 2025

To round out British Beauty Week, 11 Downing Street opened its doors to beauty professionals and innovators for a reception celebrating the ‘significant contribution that the beauty industry makes to the UK economy’. Before the event, which was hosted in collaboration with the British Beauty Council, Millie Kendall OBE, CEO of the Council, and Laurence…

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60 poppy nail design ideas for Remembrance Day

By Scratch Staff | 11 November 2025

Remembrance Day falls on 11 November and presents an opportunity to honour members of the armed forces that have died in the line of duty, with the poppy being a symbol of remembrance. Here, we share nail designs to mark the occasion…

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Glitterbels Gel Polish course: My experience with the Scratch Stars Ultimate Nail Team

By Jess Watts | 9 November 2025

Join me as I relay my visit to Stoke-on-Trent and Glitterbels’ stunning HQ, where I took my first official steps into professional nail styling… My first encounter with the Glitterbels team was at The Scratch Stars Party 2025, at which the brand’s education team was recognised with a third win in the Scratch Stars Nail…

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6 nail trends for the perfect autumn/winter 2025 mani

By Jess Watts | 9 November 2025

Have a look at the nail design trends taking over as we head into autumn/winter… Summer has been full of sunshine, butter yellow, auras, Amalfi lemons, and polka dots galore, but as autumn rolls around, new trends embracing the rich colours and cosy vibes of the latter months are starting to emerge. Here’s some nail…

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Image courtesy of Danni Howcroft

52 candy-coated Christmas nail ideas to sweeten your holiday style

Check out entries to the 10 December 2025 nail art…

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Jessica Cosmetics nail brand

Gerrard International acquires Jessica Cosmetics nail brand

Nail and beauty distributor & training provider, Gerrard International, has…

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OTHER STORIES

Image courtesy of Instagram.com/austylyys

5 ways to wear Pantone’s Color of the Year 2026 on nails

Global colour authority, Pantone, has revealed its hotly anticipated Color of the Year for 2026, and it might surprise you……

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Image courtesy of Instagram.com/mynailgirlkylee

30 short Christmas nail designs that are set to stun

Who says short nails can’t rock amazing art? Embrace dazzling digits this Christmas, no matter how small the canvas… Check…

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Image courtesy of Instagram.com/ayelet__nails

14 Hanukkah-inspired nail designs to help light up the holiday

Hanukkah is the eight-day Jewish Festival of Lights, which commemorates the rededication of a Jewish temple after it was taken…

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E-file rings of fire prevention

What are rings of fire on nails & how can they be avoided?

Red rings or semicircles that appear on the nail – often referred to as ‘rings of fire’ – can strike…

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EVENTS

Nailtopia Trade Show

By Rebecca Hitchon | 20 November 2025

Created by nail techs, for nail techs. Founded in 2019 as a trade show dedicated solely to professional nail technicians, Nailtopia is back after a three-year break. It has a renewed mission: to uplift, educate and celebrate the incredible people shaping the nail and beauty industry. In 2026, it is hosted at The Steamworks, Sheffield – a unique, female-run venue led by sisters whose passion for events mirrors the Nailtopia…

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Phorest Salon Owners Summit

By Jess Watts | 15 September 2025

Phorest, a global salon, spa and clinic software company, will host its 10th annual Salon Owners Summit 25 & 26 January 2026. The event, themed ‘Thrive: The human experience, powered by technology‘, will gather hundreds of salon and clinic owners from around the world at the Dublin Royal Convention Centre, Ireland. The summit promises a deep dive into inspiration, education and strategic business growth, as well as demystifying how technology…

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New Year’s Eve

By Rebecca Hitchon | 20 November 2025

For nail techs, the final day of the year is usually covered in glitter. Sparkle and silver styles are among the most popular NYE nail requests. While you are tending to talons, remember to take a moment to reflect on the year you’ve had, and acknowledge the things you have achieved. Congratulations for another year of wonderful work. Here’s to 2026! Take a look at our gallery of New Year’s…

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Christmas Day

By Rebecca Hitchon | 20 November 2025

‘The most wonderful time of the year’ culminates with Christmas Day. As we reach the summit of sparkle season, the day screams for seasonal sets. Give your clients the gift of festive fingertips with Santa styles, Christmas tree talons and more. Check out the top 5 Christmas nail art trends for 2025. Image courtesy of Instagram.com/brontenails_x

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Winter solstice

By Rebecca Hitchon | 20 November 2025

According to English Heritage, ‘during winter solstice, the earth’s axis is tilted at its furthest point from the sun. This means that, for us in the northern hemisphere, the sun is at its lowest point in the sky’. Essentially, winter solstice marks the shortest day of the year, and the longest night. Embrace the presence of the starry sky with a themed nail design, and brighten up the dark by adding some…

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Scratch Snap nail art competition

By Rebecca Hitchon | 4 December 2025

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap a pic of the design (on yourself, nail tips or a client) and you could be in with a chance of winning a fabulous prize! The theme for December’s Scratch Snap is Black Tie Sparkle, and the winner will scoop Bluestreak Crystals’ Serinity Flatback Ultimate Mix in Crystal – worth over…

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