Seaside styles stun in nail art contest: check out 55 entries & winner

By Rebecca Hitchon | 22 July 2025

The winner of Scratch’s monthly salon-style nail art contest for July has been announced as Bethany Allen of @goodwithabrush. In a showcase of talent, UK&I techs created nail designs inspired by theme, Seaside Styling, in the bid to win a Halo prize courtesy of Pure Nails. Entries were judged by Tina Bell, head of education at Pure Nails, and Scratch deputy…

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Nail expert: the importance of parallel sidewalls for a beautiful nail finish

By Katie Barnes | 21 July 2025

Award-winning nail technician & Katie Barnes Tool Range & Education founder, Katie Clark, offers insight… Parallel sidewalls start at the cuticle zone and end at the free edge. They mirror each other and help to give a nail enhancement a slim and slender appearance. The term, ‘parallel sidewalls’, is frequently heard on the competition circuit,…

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60 chrome nail ideas to help you stay on-trend in 2025

By Scratch Staff | 20 July 2025

Chrome styling has dominated the nail scene for a long while now, and isn’t going anywhere. Check out our pick of versatile design inspiration, from gleaming, natural looks to eye-catching masterpieces, to help you achieve the nail trend…

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What are guava nails: the fruit-inspired summer trend loved by Vanessa Hudgens?

By Rebecca Hitchon | 18 July 2025

Fruit nails have been dominating our social media feeds this summer – but there’s one fruit in particular that’s making a big impact on the nail world, and that’s the guava. For those that don’t know, guava is a fruit native to Central and South America, Mexico and the Caribbean. It is characterised by its…

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Sea-inspired nails are trending: make a splash with these 88 nail art ideas

By Rebecca Hitchon | 17 July 2025

Check out entries to the 16 July 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Marine Manis. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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Demitris zacharia collection

UCA graduate adds 5,000 false nails to fashion project

Demitris Zacharia recently graduated from UCA with a BA (Hons)…

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Alison McCall French manicure photo

Master ‘nailfies’ as a nail tech with these expert photography tips

Check out this guide for nail pros who want to…

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OTHER STORIES

Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a…

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What is the nail matrix header

What is the nail matrix?

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it…

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Jewel toned mani, image courtesy of Instagram.com/_aliesthetics_pfs

20 trendy & timeless jewel tone nail ideas for gemstone lovers

As we look towards the coming months, autumn/winter trends are waking from hibernation, ready to take the nail industry by…

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Reverie beauty room on the isle of wight

Step inside the nail salon & academy by the sea on the Isle of Wight

The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and…

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EVENTS

OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

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Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

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Beauty Trends & Innovations Conference

By Helena Biggs | 19 August 2025

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a rare chance to explore the trends shaping beauty today and tomorrow. What’s on the agenda? Why attend? Delegates will also enjoy premium networking opportunities and a curated gift bag featuring the latest trending products. For…

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OPI GELevate Builder Course – Crewe, Cheshire

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI GELevate Foundation Builder Gel Course – Manchester

By Scratch Staff | 10 June 2025

New to builder gel and adding length? OPI Gelevate is a 4 in 1 product which can be used as a builder, as an overlay on natural nails or with full coverage tips or sculpting forms to extend the length and be infilled. You will learn the basics, including proper prep and theory. This class will give you the foundation you need to create beautiful nails and maintain them, including…

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Moyra UK Pop-Up Event

By Scratch Staff | 14 August 2025

Join us for an exclusive, invite-only Moyra UK Pop-Up Event at Manahatta, Nottingham on Sunday 14 September, 12–5 PM. We’re bringing together local nail techs, salon owners, educators, and nail enthusiasts for an exciting afternoon of connection, creativity, and cocktails! What’s on at the Pop-Up: Free Moyra goody bags for all attendees. Live nail demos using the Moyra Stamping System. Exclusive shopping – first access to new arrivals. Product advice & insider…

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