Scratch – Page 19 – The world’s #1 resource for nails

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Lecenté expands nail product offering with coloured rubber builder gels

By Lilly Delmage | 27 June 2025

Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters to clients with flaky, bendy, thin and splitting nails. The product anchors to the natural nail, and its flexible nature allows it to move with…

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London nail artist creates 3D food-inspired designs for Aldi campaign

By Lilly Delmage | 26 June 2025

Nail artist and social media star, Sophie Parkinson, was called on by Aldi to create 3D nail art replicating the supermarket’s fan favourite products. Sophie spent over 300 hours perfecting the festival nail art designs, which include miniature versions of caterpillar cake, Cuthbert; Bramwell’s Baked Beans; Nordpak Slightly Salted Butter and Professor Peppy. The thumbnail…

A guide to the gel system: when & how to use & troubleshooting tips

By Lilly Delmage | 26 June 2025

Nail pros share insight on the gel system… When to use the gel system Theresa Foddering, Lecenté business development manager & Scratch Stars Shooting Star Award finalist 2025, adds: “If a client has weak or brittle nails that require extra support and strength, hard gel is a great option for enhancements. The product often has a…

Nail industry expert: here’s the problem with AI-generated nail designs

By Hannah Beth Clayton | 26 June 2025

Scratch Stars Social Media Star of the Year finalist 2024 & 2025, Hannah Clayton, shares her thoughts on artificial intelligence nail imagery…. We’ve all seen them: every nail shaped like it was designed in a factory with no cuts, dry skin or missing bits of sidewalls. We’re seeing a wave of AI-generated nail designs across social…

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Cloud software provider launches growth hub for beauty professionals

By Lilly Delmage | 25 June 2025

Beauty, wellness and fitness software provider, Zenoti, has announced the launch of free growth hub for pros: The Check-In. Powered by Zenoti, The Check-In is a content and resource hub that connects industry professionals to helpful information, such as leadership tips, growth strategies and insights to help drive their business goals. Pros can also download…

UCA graduate adds 5,000 false nails to fashion project

Demitris Zacharia recently graduated from UCA with a BA (Hons)…

Master ‘nailfies’ as a nail tech with these expert photography tips

Check out this guide for nail pros who want to…

Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a…

What is the nail matrix?

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it…

Jewel toned mani, image courtesy of Instagram.com/_aliesthetics_pfs

20 trendy & timeless jewel tone nail ideas for gemstone lovers

As we look towards the coming months, autumn/winter trends are waking from hibernation, ready to take the nail industry by…

Reverie beauty room on the isle of wight

Step inside the nail salon & academy by the sea on the Isle of Wight

The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and…

NAIL ART INSPO

Step-by-step: rose red chrome nail art

Neon lead Image courtesy of Instagram.com/rushedbyb_

Brighten up summer styling with these 24 neon nail art designs

40 magical Disney nail art designs & ideas for your next Disneyland trip

Nail tutorial: How to apply Gelish Hard Gel

25 polka dot nails: summer 2025’s celebrity-approved nail art trend

20 cute cat nail designs for feline fans

Click here for all nail art inspo

EVENTS

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

Beauty Trends & Innovations Conference

By Helena Biggs | 19 August 2025

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a rare chance to explore the trends shaping beauty today and tomorrow. What’s on the agenda? Why attend? Delegates will also enjoy premium networking opportunities and a curated gift bag featuring the latest trending products. For…

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OPI GELevate Builder Course – Crewe, Cheshire

By Scratch Staff | 10 June 2025

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OPI GELevate Foundation Builder Gel Course – Manchester

By Scratch Staff | 10 June 2025

New to builder gel and adding length? OPI Gelevate is a 4 in 1 product which can be used as a builder, as an overlay on natural nails or with full coverage tips or sculpting forms to extend the length and be infilled. You will learn the basics, including proper prep and theory. This class will give you the foundation you need to create beautiful nails and maintain them, including…

Moyra UK Pop-Up Event

By Scratch Staff | 14 August 2025

Join us for an exclusive, invite-only Moyra UK Pop-Up Event at Manahatta, Nottingham on Sunday 14 September, 12–5 PM. We’re bringing together local nail techs, salon owners, educators, and nail enthusiasts for an exciting afternoon of connection, creativity, and cocktails! What’s on at the Pop-Up: Free Moyra goody bags for all attendees. Live nail demos using the Moyra Stamping System. Exclusive shopping – first access to new arrivals. Product advice & insider…