Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From the moment you walk in,…

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Set sail with these 25 nautical nail designs: #ShowScratch Creative Challenge

By Lilly Delmage | 8 May 2025

Check out entries to the 7 May 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Nautical nails. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty, and I struggled with the…

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5 ways to support deaf clients in the nail salon

By Scratch Staff | 6 May 2025

It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE pointers Many deaf people rely…

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Met Gala manicures 2025: Sabrina Carpenter, Sydney Sweeney & more

By Lilly Delmage | 6 May 2025

Fashion’s most prestigious and anticipated night, the Met Gala, drew top talent from the beauty industry to create standout nail styles for A-list attendees. This year’s event marked the opening of ‘Superfine: Tailoring Black Style’ at the Metropolitan Museum of Art’s Costume Institute. Guests were invited to dress according to the theme, ‘Tailored for You’.…

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Crowland log cabin nail salon: “My clients love being surrounded by nature”

As’ka Baran, owner of Crowland-based nail salon, Holistic Health &…

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Strawberry Nails Header

Add sweetness to summer styling with these 50 strawberry nail art ideas

Give nail art a fun and fruity twist this summer…

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OTHER STORIES

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5 TikTok nail trend names debunked: princess nails, sorbet nails & more

Every day there seems to be a new name for a nail style, whether that be ‘princess nails’, ‘sorbet nails’…

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Lecenté expands nail product offering with coloured rubber builder gels

Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed…

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London nail artist creates 3D food-inspired designs for Aldi campaign

Nail artist and social media star, Sophie Parkinson, was called on by Aldi to create 3D nail art replicating the…

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Gel Lamp Nails Manicure

A guide to the gel system: when & how to use & troubleshooting tips

Nail pros share insight on the gel system… When to use the gel system Theresa Foddering, Lecenté business development manager…

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EVENTS

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

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Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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KBC Awards Cambodia 2025

By Scratch Staff | 15 April 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on August 16-17 at the luxurious Sokha Phnom Penh Hotel & Residence. With a mission to elevate beauty industry standards in Cambodia and the region, this two-day event brings together elite professionals, educators, competitors and brands from around the world. Organised by Erika Ramonaite, the KBC Awards is not just a…

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World Friendship Day

By Lilly Delmage | 24 June 2025

This day recognises the importance of friendship and encourages people of all ages and backgrounds to foster meaningful connections and enjoy the benefits they bring. Why not offer a bundle deal – a discounted package for best friends who want to get matching manicures for the occasion on a mate date? You could then share their manicures on your social media feed, along with a short story about how they…

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24/7 Samaritans Awareness Day

By Lilly Delmage | 24 June 2025

Championed by the Samaritans, a charity well-known for its emotional support services, the day helps remind individuals that help is available 24 hours a day, seven days a week for anyone struggling, or experiencing feelings of despair or loneliness. The event aims seeks to break the stigma surrounding mental health and encourage people seek support. Encourage clients to open up by resharing information about the Samaritans’ services on social media.…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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TGB Brunch & Learn

By Scratch Staff | 20 June 2025

The GelBottle Inc’s Brunch & Learn The GelBottle Inc is thrilled to invite you to a special post-party TGB Brunch & Learn – the perfect way to wind down after the Scratch Stars Awards! Join The GelBottle for a morning of great food, inspiring conversation, and an exclusive masterclass with Giorgia Cappella, The GelBottle’s Head of Education. Connect with fellow nail techs, TGB experts, Brand Ambassadors and Educators. ✨ Expect:…

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