Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 13 October 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn as a vampy nod towards…

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3D Halloween nail art: Prepare to scare with these 13 designs

By Scratch Staff | 12 October 2025

Spooky season is officially upon us, and with the 3D nail trend booming, why not combine both in nail looks? Get inspired by our roundup of 3D Halloween manicures below – the perfect way to elevate fancy dress costumes and bring spooky styling to life!

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16 products that will help you nail the cat eye manicure trend

By Jess Watts | 12 October 2025

Lead image courtesy of @hopejungnails using Light Elegance P+ Gel Polish in Ice Kitty, available via www.lightelegance.co.uk. The iridescence and reflective depth of cats’ eyes have long entranced humans. So much so, that their power has been harnessed to create stunning nail designs. Specially crafted magnetic nail products contain metallic particles which, when passed over…

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Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range

By Jess Watts | 11 October 2025

Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and upgraded her skillset to hard…

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3 predictions set to impact the global beauty & personal care industry

By Jess Watts | 11 October 2025

Global market intelligence company, Mintel, has unveiled research that predicts future trends in approaches to beauty. “By 2030, beauty will go beyond skin-deep,” says the market intelligence hub. “The beauty experience will shift from simply delivering results to regulating mood and evoking emotion, while imperfection will be the new perfection.” Three key trends Mintel highlights…

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Hara Gel Polish Artist 2025 winner nails

Hara Professional unveils Gel Polish Artist of the Year 2025

Nail brand, Hara Professional, has unveiled Wigan nail pro, Alyx…

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Great British Beauty Clean Up

Great British Beauty Clean Up 2026 drives shift towards reusable product packaging

March will see the return of The Great British Beauty…

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OTHER STORIES

Image courtesy of Danni Howcroft

52 candy-coated Christmas nail ideas to sweeten your holiday style

Check out entries to the 10 December 2025 nail art challenge from Scratch, in which techs were tasked with creating…

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Jessica Cosmetics nail brand

Gerrard International acquires Jessica Cosmetics nail brand

Nail and beauty distributor & training provider, Gerrard International, has announced its acquisition of Jessica Cosmetics. The Hertfordshire-based company, founded…

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Image courtesy of Instagram.com/austylyys

5 ways to wear Pantone’s Colour of the Year 2026 on nails

Global colour authority, Pantone, has revealed its hotly anticipated Colour of the Year for 2026, and it might surprise you……

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Image courtesy of Instagram.com/mynailgirlkylee

30 short Christmas nail designs that are set to stun

Who says short nails can’t rock amazing art? Embrace dazzling digits this Christmas, no matter how small the canvas… Check…

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EVENTS

Nailtopia Trade Show

By Rebecca Hitchon | 20 November 2025

Created by nail techs, for nail techs. Founded in 2019 as a trade show dedicated solely to professional nail technicians, Nailtopia is back after a three-year break. It has a renewed mission: to uplift, educate and celebrate the incredible people shaping the nail and beauty industry. In 2026, it is hosted at The Steamworks, Sheffield – a unique, female-run venue led by sisters whose passion for events mirrors the Nailtopia…

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Phorest Salon Owners Summit

By Jess Watts | 15 September 2025

Phorest, a global salon, spa and clinic software company, will host its 10th annual Salon Owners Summit 25 & 26 January 2026. The event, themed ‘Thrive: The human experience, powered by technology‘, will gather hundreds of salon and clinic owners from around the world at the Dublin Royal Convention Centre, Ireland. The summit promises a deep dive into inspiration, education and strategic business growth, as well as demystifying how technology…

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New Year’s Eve

By Rebecca Hitchon | 20 November 2025

For nail techs, the final day of the year is usually covered in glitter. Sparkle and silver styles are among the most popular NYE nail requests. While you are tending to talons, remember to take a moment to reflect on the year you’ve had, and acknowledge the things you have achieved. Congratulations for another year of wonderful work. Here’s to 2026! Take a look at our gallery of New Year’s…

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Christmas Day

By Rebecca Hitchon | 20 November 2025

‘The most wonderful time of the year’ culminates with Christmas Day. As we reach the summit of sparkle season, the day screams for seasonal sets. Give your clients the gift of festive fingertips with Santa styles, Christmas tree talons and more. Check out the top 5 Christmas nail art trends for 2025. Image courtesy of Instagram.com/brontenails_x

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Winter solstice

By Rebecca Hitchon | 20 November 2025

According to English Heritage, ‘during winter solstice, the earth’s axis is tilted at its furthest point from the sun. This means that, for us in the northern hemisphere, the sun is at its lowest point in the sky’. Essentially, winter solstice marks the shortest day of the year, and the longest night. Embrace the presence of the starry sky with a themed nail design, and brighten up the dark by adding some…

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