40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Get Lippy: Beauty brands unite to raise awareness of gynaecological cancers

By Lilly Delmage | 3 April 2025

Gynae cancer charity, The Eve Appeal, has announced its Get Lippy campaign to raise awareness of gynaecological cancers. The Get Lippy campaign will be rolled out during the month of May, encouraging everyone to ‘Get Lippy’ by raising awareness of the five gynaecological cancers: womb, ovarian, cervical, vulval and vaginal. Beauty companies, including CEW UK,…

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Cuticle oil: what is its purpose & how often should it be applied?

By Lilly Delmage | 3 April 2025

‘Remember to oil your cuticles’ is a phrase we’ve all heard countless times. But what is cuticle oil and what are its benefits? We’ve rounded up everything you need to know… Cuticle oil is a moisturising product designed to improve the health and appearance of nails and the surrounding skin. Writing for the NailKnowledge blog,…

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45 pawsome pet portrait nail designs

By Rebecca Hitchon | 3 April 2025

Here at Scratch, we love four-legged friends – and even more so when they feature on nails! Check out our roundup of pet portrait nail designs to show that even when you’re out and about, your fur babies can still be with you…

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Master ‘nailfies’ as a nail tech with these expert photography tips

By Lilly Delmage | 2 April 2025

The ultimate guide to everything you need to know as a nail tech who wants to capture high-quality nail photos… First impressions matter. Blurry, dark or low-resolution photos can make it difficult for social media users to properly appreciate your nail creations, which could impact whether they decide to book an appointment. So, it’s crucial…

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London nail artist creates 3D food-inspired designs for Aldi campaign

Nail artist and social media star, Sophie Parkinson, was called…

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Gel Lamp Nails Manicure

A guide to the gel system: when & how to use & troubleshooting tips

Nail pros share insight on the gel system… When to…

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OTHER STORIES

Hannah clayton ai nails column

Nail industry expert: here’s the problem with AI-generated nail designs

Scratch Stars Social Media Star of the Year finalist 2024 & 2025, Hannah Clayton, shares her thoughts on artificial intelligence nail…

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Cloud software provider launches growth hub for beauty professionals

Cloud software provider, Zenoti, has announced the launch of free growth hub for beauty professionals: The Check-In. Powered by Zenoti,…

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28 nail art design ideas for Glastonbury Festival

Festival season is here – and what’s more iconic than Glastonbury Festival? The Somerset event takes place from 25 June…

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Hibiscus nails: The Y2K-inspired twist on floral nails

Give summer nail styles a Y2K, trending twist with hibiscus nail art! Step into a tropical paradise of ’00s nostalgia…

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EVENTS

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

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Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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KBC Awards Cambodia 2025

By Scratch Staff | 15 April 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on August 16-17 at the luxurious Sokha Phnom Penh Hotel & Residence. With a mission to elevate beauty industry standards in Cambodia and the region, this two-day event brings together elite professionals, educators, competitors and brands from around the world. Organised by Erika Ramonaite, the KBC Awards is not just a…

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World Friendship Day

By Lilly Delmage | 24 June 2025

This day recognises the importance of friendship and encourages people of all ages and backgrounds to foster meaningful connections and enjoy the benefits they bring. Why not offer a bundle deal – a discounted package for best friends who want to get matching manicures for the occasion on a mate date? You could then share their manicures on your social media feed, along with a short story about how they…

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24/7 Samaritans Awareness Day

By Lilly Delmage | 24 June 2025

Championed by the Samaritans, a charity well-known for its emotional support services, the day helps remind individuals that help is available 24 hours a day, seven days a week for anyone struggling, or experiencing feelings of despair or loneliness. The event aims seeks to break the stigma surrounding mental health and encourage people seek support. Encourage clients to open up by resharing information about the Samaritans’ services on social media.…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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TGB Brunch & Learn

By Scratch Staff | 20 June 2025

The GelBottle Inc’s Brunch & Learn The GelBottle Inc is thrilled to invite you to a special post-party TGB Brunch & Learn – the perfect way to wind down after the Scratch Stars Awards! Join The GelBottle for a morning of great food, inspiring conversation, and an exclusive masterclass with Giorgia Cappella, The GelBottle’s Head of Education. Connect with fellow nail techs, TGB experts, Brand Ambassadors and Educators. ✨ Expect:…

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