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Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will…

UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails played such a key role…

Master ‘nailfies’ as a nail tech with these expert photography tips

By Scratch Staff | 19 August 2025

Check out this guide for nail pros who want to capture high-quality nail photos. First impressions matter. Blurry, dark or low-resolution photos can make it difficult for people to properly appreciate your nail creations, which could impact whether they decide to book an appointment. So, it’s crucial that your marketing materials feature clear, well-photographed content.…

Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

By Rebecca Hitchon | 18 August 2025

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning nail stylist & founder of HD…

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform filled with coins pushes them…

From polish to pitch: The GelBottle Inc partners with Bristol Bears Women rugby team

The GelBottle Inc (TGB) has teamed up with Bristol Bears…

Michelle brookes scratch stars educator of the year 2025

Scratch Stars Educator of the Year 2025 shares secrets to nail industry success

Michelle Brookes is an award-winning nail technician & educator who…

How to beat feelings of overwhelm as a beauty business owner

Scratch columnist & beauty business and mindset coach, Zaara King, shares wellbeing advice… Hey beauty pros! At this point of the year,…

Jade fox nail tech with moebius syndrome

Norwich nail tech: finding success with a rare neurological condition

I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial…

Image courtesy of Instagram.com/nailskiezzbyclari

Silver nails are trending: here are 20 looks to show off the shine

A new nail trend is taking over, this time pioneered by TikTok. Content creator, Amanda Chen (@amandasujin), garnered a lot…

Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your…

NAIL ART INSPO

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55 green nail designs that are trending right now

Step-by-step: rose red chrome nail art

Neon lead Image courtesy of Instagram.com/rushedbyb_

Brighten up summer styling with these 24 neon nail art designs

40 magical Disney nail art designs & ideas for your next Disneyland trip

Nail tutorial: How to apply Gelish Hard Gel

25 polka dot nails: summer 2025’s celebrity-approved nail art trend

Click here for all nail art inspo

EVENTS

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

Beauty Trends & Innovations Conference

By Helena Biggs | 19 August 2025

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a rare chance to explore the trends shaping beauty today and tomorrow. What’s on the agenda? Why attend? Delegates will also enjoy premium networking opportunities and a curated gift bag featuring the latest trending products. For…

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OPI GELevate Builder Course – Crewe, Cheshire

By Scratch Staff | 10 June 2025

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OPI GELevate Foundation Builder Gel Course – Manchester

By Scratch Staff | 10 June 2025

New to builder gel and adding length? OPI Gelevate is a 4 in 1 product which can be used as a builder, as an overlay on natural nails or with full coverage tips or sculpting forms to extend the length and be infilled. You will learn the basics, including proper prep and theory. This class will give you the foundation you need to create beautiful nails and maintain them, including…

The Beauty Business Summit

By Scratch Staff | 4 August 2025

The Beauty Boss Business Summit is shaping up to be THE event of the year. This is a full-blown celebration, celebrating 20 years of Beauty Boss. Held at the iconic Nici Hotel, in Bournemouth, on Sunday 14 September; the Beauty Boss Business Summit brings together powerhouse women in nails and beauty for a day of high-level inspiration, business growth, and real business talk from expert speakers, and Beauty Boss founder, Layla…

INSTAGRAM FEED

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Aug 25

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We are obsessed with this nail art by @notorioushandjobz 💅

Would you try this design? 🌸🌼💐🌱

Comment your favourite flower nail styles below👇

#nails #nailtrends #flowernails #nailart #nailspo #nailstagram #nailsnailsnails #trendingnails #viralnails #nailtech #nailartist #creativity #talent #nailarttalent

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Aug 24

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Patiently waiting for 3rd October... 🧡

While we wait for Taylor Swift`s new album - The Life of a Showgirl - to drop, we are loving `showgirl orange` nail designs 😍

For more inspo and product recommendations, head to the link in our bio 👆

Featured nails by @_beautbybee 💅

#nails #taylorswift #thelifeofashowgirl #orangenails #showgirlorange #nailspo #swifties #swiftienails #taylorswiftnails #ts12 #trending #nailsnailsnails #nailstagram #nailideas #productrecommendations #nailproducts #orangenailproducts ...