Selena Gomez, Cynthia Erivo & 3 other celebrity nail looks spotted at the BAFTAs
The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks are set to influence nail colour and art requests. We’ve rounded up the nail styles of some of your favourite A-list stars… Selena Gomez Always…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat ‘growing your own’. Nailspa has…
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Nail techs: This is why thorough client consultations are so important
Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning. So, what exactly is a client consultation? Tanya explains: “It’s a professional conversation that takes place before every appointment, to ensure you have all the…
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3 must-have digital tools for beauty pros, according to a business & marketing expert
Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like a full-time job. Running a beauty business can get messy, and without systems in place, you might find yourself forgetting appointments, losing client details and…
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Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and can access WiFi for free.…
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OTHER STORIES
Skin Cancer Awareness Month: 2 campaigns helping tackle the UK’s most common cancer
Brands and charities across the UK are raising awareness about the causes of skin cancer and encouraging preventative measures. Help…
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Embrace spring with 26 dried flower nail designs
Add delicate floral details to nail designs this spring, for a subtle touch of blossoming beauty. Get inspired by our…
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What are jelly nails: the trend loved by celebrities like Demi Lovato?
Have you seen nails that resemble sweet treat, jelly? If not, you’re about to, thanks to singer & actress, Demi…
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Looking for the perfect spring manicure? Here’s 15 French tip-inspired styles
Timeless and versatile, French-inspired manicures can be adapted to any season – and spring is no exception. Embrace pastel hues…
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