Having a niche as a nail tech: is it important?
Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer group, rather than a broad…
Read More3 simple ways to paint French tips using nail polish or gel polish
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares three methods to perfect the French manicure… A nail style that never loses popularity is the French manicure, but as a service, it often terrifies nail techs. There are many ways to achieve French tips and with practice, you will find a way that suits you.…
Read MoreThe nail techs who went from online friends to podcast hosts
Nail techs, Rachel Coast and Evie Glows, started out as online friends within a nail tech community, and have since launched their podcast, The Nail Files. Describing the podcast as ‘relatable, uplifting and a way to facilitate connection’, the duo is passionate about entertaining nail techs with relatable and humorous content. The pair spoke to…
Read MoreUK beauty industry & MPs announce initiatives to improve UV safety
With new UK melanoma skin cancer cases projected to rise to around 26,500 each year by 2038, the beauty industry is uniting to spearhead positive change. The British Beauty Council (BBCo) has coordinated the UV Safety Initiative to increase knowledge of suncare, SPF and the risks of UV radiation. It is supported by companies including…
Read MoreBe inspired by these 61 encapsulated nail art designs
Check out entries to the 21 May 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Encapsulation Creations. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
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How to beat feelings of overwhelm as a beauty business owner
Scratch columnist & beauty business and mindset coach, Zaara King, shares wellbeing advice… Hey beauty pros! At this point of the year,…
Read MoreNorwich nail tech: finding success with a rare neurological condition
I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial…
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