Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and can access WiFi for free.…
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Shifting your mindset for success: 4 tips from a beauty business coach
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found new levels of success, they say their mindset – and the same is true for me. You may be working with either a fixed or…
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Animal print, pearls & 3 other nail trends at New York Fashion Week AW25
Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal print isn’t going anywhere. At…
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Nail techs spread the love with 3D Valentine’s nail art designs: #ShowScratch Creative Challenge
Check out entries to the 12 February 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: 3D Valentine’s. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
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What is a nail habit-tic & can it be treated?
When a client sits at your nail desk and presents you with a nail like the below, you may wonder whether it is a contraindication that you should not treat. This is habit-tic deformity. Most commonly seen on the thumbnails, this nail condition is usually a result of onychotillomania: a compulsive and repetitive habit of…
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OTHER STORIES
Midwife & nail tech: ‘Whether in a delivery room or my nail studio, I love supporting women’
Meet Leila Zahedi: a midwife, nail tech & co-founder of Better Births London – best known as The Midwives in…
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Skin Cancer Awareness Month: 2 campaigns helping tackle the UK’s most common cancer
Brands and charities across the UK are raising awareness about the causes of skin cancer and encouraging preventative measures. Help…
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Embrace spring with 26 dried flower nail designs
Add delicate floral details to nail designs this spring, for a subtle touch of blossoming beauty. Get inspired by our…
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What are jelly nails: the trend loved by celebrities like Demi Lovato?
Have you seen nails that resemble sweet treat, jelly? If not, you’re about to, thanks to singer & actress, Demi…
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