What are jelly nails: the trend loved by celebrities like Demi Lovato?
Have you seen nails that resemble sweet treat, jelly? If not, you’re about to, thanks to singer & actress, Demi Lovato, who recently sported a cherry red jelly manicure. The singer’s trusted nail tech, Natalie Minerva, shared the look on Instagram, where it was met with enthusiasm in the comments. One user wrote: ‘Cherry jelly…
Read MoreLooking for the perfect spring manicure? Here’s 15 French tip-inspired styles
Timeless and versatile, French-inspired manicures can be adapted to any season – and spring is no exception. Embrace pastel hues and delicate floral details for a look that perfectly captures the season of new beginnings. Here are 15 manicure ideas to inspire spring-ready sets…
Read MoreMultiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings the ultimate way to express…
Read MoreCND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry
Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s SHELLAC™ Vivid range to your collection: seven intensely pigmented and bold primary and secondary shades. Building on its longstanding commitments to supporting creative expression and nailcare, CND™ has introduced the hues to empower nail artistry.…
Read MoreImportant May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from UK trade association, Cosmetic, Toiletry…
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Scratch Stars Educator of the Year 2025 shares secrets to nail industry success
Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second…
Read MoreHow to beat feelings of overwhelm as a beauty business owner
Scratch columnist & beauty business and mindset coach, Zaara King, shares wellbeing advice… Hey beauty pros! At this point of the year,…
Read MoreNorwich nail tech: finding success with a rare neurological condition
I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial…
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