How to beat feelings of overwhelm as a beauty business owner

By Guest Writer | 21 August 2025

Scratch columnist & beauty business and mindset coach, Zaara King, shares wellbeing advice… Hey beauty pros! At this point of the year, I wonder: have you had a ‘wobble’? I’m guilty of letting things get on top of me during the summer months because my children are home from school, the business gets busy and events are…

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Norwich nail tech: finding success with a rare neurological condition

By Guest Writer | 20 August 2025

I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they also led me to something…

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Silver nails are trending: here are 20 looks to show off the shine

By Jess Watts | 20 August 2025

A new nail trend is taking over, this time pioneered by TikTok. Content creator, Amanda Chen (@amandasujin), garnered a lot of attention when her video showing her silver nail polish picks went viral. Hailed as the ‘new neutral’, silver nails are everywhere, with Google analytics reporting a 48% increase in searches over the past three…

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Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will…

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UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails played such a key role…

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Hara Gel Polish Artist 2025 winner nails

Hara Professional unveils Gel Polish Artist of the Year 2025

Nail brand, Hara Professional, has unveiled Wigan nail pro, Alyx…

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Great British Beauty Clean Up

Great British Beauty Clean Up 2026 drives shift towards reusable product packaging

March will see the return of The Great British Beauty…

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OTHER STORIES

Image courtesy of Danni Howcroft

52 candy-coated Christmas nail ideas to sweeten your holiday style

Check out entries to the 10 December 2025 nail art challenge from Scratch, in which techs were tasked with creating…

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Jessica Cosmetics nail brand

Gerrard International acquires Jessica Cosmetics nail brand

Nail and beauty distributor & training provider, Gerrard International, has announced its acquisition of Jessica Cosmetics. The Hertfordshire-based company, founded…

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Image courtesy of Instagram.com/austylyys

5 ways to wear Pantone’s Colour of the Year 2026 on nails

Global colour authority, Pantone, has revealed its hotly anticipated Colour of the Year for 2026, and it might surprise you……

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Image courtesy of Instagram.com/mynailgirlkylee

30 short Christmas nail designs that are set to stun

Who says short nails can’t rock amazing art? Embrace dazzling digits this Christmas, no matter how small the canvas… Check…

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EVENTS

Nailtopia Trade Show

By Rebecca Hitchon | 20 November 2025

Created by nail techs, for nail techs. Founded in 2019 as a trade show dedicated solely to professional nail technicians, Nailtopia is back after a three-year break. It has a renewed mission: to uplift, educate and celebrate the incredible people shaping the nail and beauty industry. In 2026, it is hosted at The Steamworks, Sheffield – a unique, female-run venue led by sisters whose passion for events mirrors the Nailtopia…

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Phorest Salon Owners Summit

By Jess Watts | 15 September 2025

Phorest, a global salon, spa and clinic software company, will host its 10th annual Salon Owners Summit 25 & 26 January 2026. The event, themed ‘Thrive: The human experience, powered by technology‘, will gather hundreds of salon and clinic owners from around the world at the Dublin Royal Convention Centre, Ireland. The summit promises a deep dive into inspiration, education and strategic business growth, as well as demystifying how technology…

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New Year’s Eve

By Rebecca Hitchon | 20 November 2025

For nail techs, the final day of the year is usually covered in glitter. Sparkle and silver styles are among the most popular NYE nail requests. While you are tending to talons, remember to take a moment to reflect on the year you’ve had, and acknowledge the things you have achieved. Congratulations for another year of wonderful work. Here’s to 2026! Take a look at our gallery of New Year’s…

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Christmas Day

By Rebecca Hitchon | 20 November 2025

‘The most wonderful time of the year’ culminates with Christmas Day. As we reach the summit of sparkle season, the day screams for seasonal sets. Give your clients the gift of festive fingertips with Santa styles, Christmas tree talons and more. Check out the top 5 Christmas nail art trends for 2025. Image courtesy of Instagram.com/brontenails_x

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Winter solstice

By Rebecca Hitchon | 20 November 2025

According to English Heritage, ‘during winter solstice, the earth’s axis is tilted at its furthest point from the sun. This means that, for us in the northern hemisphere, the sun is at its lowest point in the sky’. Essentially, winter solstice marks the shortest day of the year, and the longest night. Embrace the presence of the starry sky with a themed nail design, and brighten up the dark by adding some…

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