Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia

By Alex Fox | 24 April 2025

The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and educators from around the globe…

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Stained glass nail trend: 35 mesmerising manicures for nail art challenge

By Rebecca Hitchon | 24 April 2025

Check out entries to the 23 April 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Stained Glass. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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Coachella 2025: the celebrity festival nail looks you need to see

By Rebecca Hitchon | 23 April 2025

Known for its star-studded guest list, Coachella is an annual music and arts festival held over two weekends in the Colorado Desert, California. Celebrity festival-goers sport stunning, on-trend fashion pieces, accessorised with eye-catching nail styles. We’ve rounded up nail looks to note from the 2025 event… Celebrity & session nail stylist, Juan Alvear, was on…

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15 nail art design ideas for St. George’s Day

By Scratch Staff | 23 April 2025

23 April marks St. George’s Day: the anniversary of the patron saint of England’s death in 303 AD. Legend is that a dragon was slain by St. George, and his symbol is a red cross over a white backdrop: the same symbol incorporated into the English flag. Check out themed nail designs, incorporating the flag…

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I’m a nail tech that developed a gel allergy: here’s my advice

By Guest Writer | 22 April 2025

Sophie Pritchard, founder of Creative Claws salon and academy in Anglesey, Wales, shares about her allergy experiences and lessons learned… I’ve been part of the nail industry for about 13 years and things have changed a lot since I joined. PPE wasn’t really a thing when I started out. Gloves? Dust extractors? Masks? Practically unheard of. It…

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Image courtesy of Instagram.com/nailsbyadriadne

12 Virgo nail designs for the star sign of the season

It’s Virgo season! This star sign is associated with those…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

According to WGSN’s Global Colour Forecast, purple is set to…

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OTHER STORIES

TGB x Bristol Bears Women

From polish to pitch: The GelBottle Inc partners with Bristol Bears Women rugby team

The GelBottle Inc (TGB) has teamed up with Bristol Bears Women as its Official Nail Provider for the 2025/26 season.…

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Michelle brookes scratch stars educator of the year 2025

Scratch Stars Educator of the Year 2025 shares secrets to nail industry success

Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second…

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Overwhelmed woman

How to beat feelings of overwhelm as a beauty business owner

Scratch columnist & beauty business and mindset coach, Zaara King, shares wellbeing advice… Hey beauty pros! At this point of the year,…

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Jade fox nail tech with moebius syndrome

Norwich nail tech: finding success with a rare neurological condition

I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial…

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EVENTS

OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

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iconic.25 by Vagaro

By Helena Biggs | 26 August 2025

Vagaro, the business software for the salon, spa and wellness industries, is excited to announce the return of iconic.25. The industry business experience is back in-person this year after high demand, with an all-new, music festival-inspired immersion. Taking place in beautiful Napa, California on October 5–6, 2025, iconic.25 will fuse high-energy inspiration, business education, and unforgettable entertainment in a vibrant outdoor setting. This year’s event will go beyond traditional learning and…

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Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

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Beauty Trends & Innovations Conference

By Helena Biggs | 19 August 2025

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a rare chance to explore the trends shaping beauty today and tomorrow. What’s on the agenda? Why attend? Delegates will also enjoy premium networking opportunities and a curated gift bag featuring the latest trending products. For…

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OPI GELevate Builder Course – Crewe, Cheshire

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI GELevate Foundation Builder Gel Course – Manchester

By Scratch Staff | 10 June 2025

New to builder gel and adding length? OPI Gelevate is a 4 in 1 product which can be used as a builder, as an overlay on natural nails or with full coverage tips or sculpting forms to extend the length and be infilled. You will learn the basics, including proper prep and theory. This class will give you the foundation you need to create beautiful nails and maintain them, including…

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