Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and educators from around the globe…
Read MoreStained glass nail trend: 35 mesmerising manicures for nail art challenge
Check out entries to the 23 April 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Stained Glass. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
Read MoreCoachella 2025: the celebrity festival nail looks you need to see
Known for its star-studded guest list, Coachella is an annual music and arts festival held over two weekends in the Colorado Desert, California. Celebrity festival-goers sport stunning, on-trend fashion pieces, accessorised with eye-catching nail styles. We’ve rounded up nail looks to note from the 2025 event… Celebrity & session nail stylist, Juan Alvear, was on…
Read More15 nail art design ideas for St. George’s Day
23 April marks St. George’s Day: the anniversary of the patron saint of England’s death in 303 AD. Legend is that a dragon was slain by St. George, and his symbol is a red cross over a white backdrop: the same symbol incorporated into the English flag. Check out themed nail designs, incorporating the flag…
Read MoreI’m a nail tech that developed a gel allergy: here’s my advice
Sophie Pritchard, founder of Creative Claws salon and academy in Anglesey, Wales, shares about her allergy experiences and lessons learned… I’ve been part of the nail industry for about 13 years and things have changed a lot since I joined. PPE wasn’t really a thing when I started out. Gloves? Dust extractors? Masks? Practically unheard of. It…
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From polish to pitch: The GelBottle Inc partners with Bristol Bears Women rugby team
The GelBottle Inc (TGB) has teamed up with Bristol Bears Women as its Official Nail Provider for the 2025/26 season.…
Read MoreScratch Stars Educator of the Year 2025 shares secrets to nail industry success
Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second…
Read MoreHow to beat feelings of overwhelm as a beauty business owner
Scratch columnist & beauty business and mindset coach, Zaara King, shares wellbeing advice… Hey beauty pros! At this point of the year,…
Read MoreNorwich nail tech: finding success with a rare neurological condition
I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial…
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