3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame it. You don’t have to…
Read More35 Mini Egg nail styles to drool over this Easter
The Easter bunny has paid a visit to Scratch and brought us delectable Mini Egg nails! The speckled nail finish proves popular each year, and is versatile enough to be worn past Easter. Create the base for Mini Egg styles with a pastel hue, and use a fine nail art brush or dotting tool with…
Read More30 vibrant nail art designs for the 2025 festival season
Festival season is upon us, and what better way to celebrate than with a vibrant nail art design? Check out our roundup of colourful looks guaranteed to stand out from the crowd…
Read MorePet-friendly salons: key benefits & important considerations
Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal lovers and their pets are…
Read MoreIndulge in 21 ice cream-inspired nail art designs: #ShowScratch Creative Challenge
Check out entries to the 9 April 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Ice cream dreams. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
Read MoreOTHER STORIES
From polish to pitch: The GelBottle Inc partners with Bristol Bears Women rugby team
The GelBottle Inc (TGB) has teamed up with Bristol Bears Women as its Official Nail Provider for the 2025/26 season.…
Read MoreScratch Stars Educator of the Year 2025 shares secrets to nail industry success
Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second…
Read MoreHow to beat feelings of overwhelm as a beauty business owner
Scratch columnist & beauty business and mindset coach, Zaara King, shares wellbeing advice… Hey beauty pros! At this point of the year,…
Read MoreNorwich nail tech: finding success with a rare neurological condition
I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial…
Read More