Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members with a safe space to…

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15 minimalist Christmas nail ideas for a subtle yet festive manicure

By Lilly Delmage | 17 December 2024

For clients seeking a more low-key festive manicure, consider delicate holiday designs, textured nails and feature fingers to complement holiday outfits. We’ve rounded up 15 to inspire Christmas nail decisions…

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Hair & Beauty Charity thanks industry for support in 2024

By Helena Biggs | 17 December 2024

For over 150 years, the Hair & Beauty Charity has helped those in the hairdressing, barbering and beauty sectors who have fallen on hard times: offering practical and financial support. Scratch is proud to be a media sponsor of the charity and its efforts, donating via a raffle at The Scratch Stars Party 2024 and…

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Pinterest has predicted 2025’s top trends: here’s 10 takeaways for nails

By Scratch Staff | 16 December 2024

Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts. We’ve rounded up the 10 key trends set to dominate the nail world in 2025… 1. Cherry Coded With searches for ‘cherry vibe’ increasing by 325%, the cherry red hue is set to dominate nail requests in the coming seasons. The…

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WINNER ANNOUNCED: Scratch Snap December 2024 nail art comp

By Rebecca Hitchon | 16 December 2024

The winner of Scratch’s monthly nail art challenge for December has been announced as Carla Brannan. In a showcase of talent, techs created nail designs to fit theme, Unicorn Disco, in the bid to win a prize from Glitterbels. Entries were judged by Glitterbels CEO & co-founder, Annabel Maginnis, and Scratch deputy editor, Rebecca Hitchon. The winner, Carla Brannan, has scooped…

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CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

Are you craving a nail product formula that’s ideal for…

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Important May dates for your nail & beauty business marketing

Get your business’ marketing content prepared for the month of…

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OTHER STORIES

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Wedding nails: 40 classy & chic bridal nail art ideas

Here comes the bridal nail design! Whatever the wedding style, we’ve rounded up elegant nail looks that are perfect for…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in…

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6 essential tips for nail techs to protect their physical health

Swiss beauty brand, Mavala, offers its top tips for beauty professionals to protect their physical health and wellbeing whilst working…

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April 2025 scratch snap

Nails inspired by spring trends: see 94 entries & winner of nail art comp

The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs…

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EVENTS

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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KBC Awards Cambodia 2025

By Scratch Staff | 15 April 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on August 16-17 at the luxurious Sokha Phnom Penh Hotel & Residence. With a mission to elevate beauty industry standards in Cambodia and the region, this two-day event brings together elite professionals, educators, competitors and brands from around the world. Organised by Erika Ramonaite, the KBC Awards is not just a…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli – gel – Huddersfield – West Yorkshire

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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TBP Beauty Summer Soireé

By Scratch Staff | 2 February 2025

Step outside with the Trusted Beauty Professionals community this summer! This summer, The TBP Community are heading outdoors for an exclusive Summer Soirée designed for Beauty Professionals. We’re hosting a small, relaxed networking event for professionals across the beauty industry. Whether you’re a beauty educator, service provider, or work alongside beauty brands, this is your opportunity to connect, collaborate, and grow with like-minded individuals. Join us, in Fulham on Monday…

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OPI Intelli-gel – Southport – Merseyside

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli-gel – Canterbury – Kent

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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