Important April dates for your nail & beauty business marketing

By Lilly Delmage | 26 March 2025

Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using the hashtag #NationalPetMonth. Click here…

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Sussex nail tech: How I navigate epilepsy to keep offering nail services

By Scratch Staff | 26 March 2025

Dawn Wolk has huge adoration for the nail industry. It gives her independence and a sense of self-worth – but regular seizures mean she can only accommodate two clients per day. The East Sussex nail pro, who attained an L&P acrylic nail qualification in February 2023, suffers with epilepsy and has Ehlers-Danlos Syndrome, which affects…

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Self-employment help for nail techs: marketing advice & networking tips

By Lilly Delmage | 25 March 2025

Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques. “Everything you do as a…

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The GelBottle Inc launches affiliate & reward programme to empower nail pros

By Rebecca Hitchon | 25 March 2025

The GelBottle Inc (TGB) has unveiled TGB Insiders: a platform to ‘celebrate, engage and empower its most passionate partners’. It replaces the Brighton nail brand’s former affiliate scheme and has considered user feedback to build an improved programme. TGB Insiders is available to UK techs, and will be open to US pros in the coming…

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Flipside nail trend: what it is & ways to wear it

By Lilly Delmage | 25 March 2025

The trend that allows you to wear two manicures at once is proving popular – here’s why, as well as some nail inspiration. Flipside manicures involve painting the top of nails with one colour, and painting the underside in another. Whether opting for contrasting hues, a coordinated colour scheme or a bold pattern, the trend…

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KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

KISS Products, Inc. is casting a glamorously wicked spell over…

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Dog nail art portraits @thenailmaker

20 dog nail art ideas to inspire pawsome manicures

Calling all dog lovers, we’ve rounded up fetchtastic nail designs…

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OTHER STORIES

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55 green nail designs that are trending right now

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out…

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Instagram.com:nailsavvyy greenies nails is it mould

Is it nail mould? Nail expert explores greenies

Award-winning nail stylist & educator, Katie Barnes, gets to grips with greenies… Lead image courtesy of Instagram.com/nailsavvyy, showing a new…

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BFLY salon in Derby

The Derby beauty salon where clients & staff are ‘one big family’

Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south…

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Image courtesy of Instagram.com/nailsbyadriadne

12 Virgo nail designs for the star sign of the season

It’s Virgo season! This star sign is associated with those whose birthdays fall between 23 August and 22 September. The…

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EVENTS

OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

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iconic.25 by Vagaro

By Helena Biggs | 26 August 2025

Vagaro, the business software for the salon, spa and wellness industries, is excited to announce the return of iconic.25. The industry business experience is back in-person this year after high demand, with an all-new, music festival-inspired immersion. Taking place in beautiful Napa, California on October 5–6, 2025, iconic.25 will fuse high-energy inspiration, business education, and unforgettable entertainment in a vibrant outdoor setting. This year’s event will go beyond traditional learning and…

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Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

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Beauty Trends & Innovations Conference

By Helena Biggs | 19 August 2025

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a rare chance to explore the trends shaping beauty today and tomorrow. What’s on the agenda? Why attend? Delegates will also enjoy premium networking opportunities and a curated gift bag featuring the latest trending products. For…

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OPI GELevate Builder Course – Crewe, Cheshire

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI GELevate Foundation Builder Gel Course – Manchester

By Scratch Staff | 10 June 2025

New to builder gel and adding length? OPI Gelevate is a 4 in 1 product which can be used as a builder, as an overlay on natural nails or with full coverage tips or sculpting forms to extend the length and be infilled. You will learn the basics, including proper prep and theory. This class will give you the foundation you need to create beautiful nails and maintain them, including…

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