Scratch – Page 52 – The world’s #1 resource for nails

Lilly Web Newsfeature Lead 1200x800px 42

Return on investment: what it means & how to calculate it

By Guest Writer | 26 November 2024

Global business & beauty education expert, Kim Ford, explains what a return on investment means for your nail business, and how to calculate it. You may ask: what is a return on investment, or ROI? As an example, imagine you purchased a pedicure chair costing £1,000. How many clients have you gained by having this…

I was visited by a Scratch Stars Award-winning mobile nailist. Here’s my experience

By Rebecca Hitchon | 25 November 2024

Here’s what happened when Stella Angelova, Scratch Stars Mobile Nailist of the Year 2024, paid Scratch’s deputy editor, Rebecca Hitchon, a visit… Stella of Stella A. – Nail Artist is based in Swanley, Kent, and travelled six miles to my home in Orpington. It was a gloomy and wet day, but Stella was like a…

Lilly Web Newsfeature Lead 1200x800px 40

22 nail art designs for Thanksgiving

By Lilly Delmage | 25 November 2024

The Thanksgiving season is upon us, and what better way to celebrate than with a manicure? Whether you’re sporting a 3D hand-sculpted festive feast or incorporating the season’s orange and brown hues into a minimalist design, this roundup offers a nail art look for everyone…

Lilly Web Newsfeature Lead 1200x800px 39

Get wild with these 20 jungle animal-inspired nail designs

By Lilly Delmage | 23 November 2024

The hit television programme, I’m A Celebrity… Get Me Out Of Here! is back for 2024, and nail techs are taking inspiration from the jungle to create some critter-tastic and un-frog-ettable nail looks. Keep scrolling to see their unique takes on the jungle’s inhabitants on nail canvases…

Caregiver to nail creator: how a London mum unexpectedly found belonging in the nail industry

By Alex Fox | 23 November 2024

A work accident, supportive family and love for nails transformed Josephine Mensurah’s life from rehabilitation support worker to nail artist & content creator. The Nailympia London arena attracts all types of techs, from all over the globe. First-time competitor, Josephine Mensurah, took the bold move of jumping into the arena in 2024. Not one to take…

Lilly web newsfeature lead 1200x800px 159

What are jelly nails: the trend loved by celebrities like Demi Lovato?

Have you seen nails that resemble sweet treat, jelly? If…

Lilly web newsfeature lead 1200x800px 157

Looking for the perfect spring manicure? Here’s 15 French tip-inspired styles

Timeless and versatile, French-inspired manicures can be adapted to any…

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of…

CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s…

Lilly web newsfeature lead 1200x800px 154

Important May dates for your nail & beauty business marketing

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer…

Wedding nails: 40 classy & chic bridal nail art ideas

Here comes the bridal nail design! Whatever the wedding style, we’ve rounded up elegant nail looks that are perfect for…

NAIL ART INSPO

Nail art tutorial: abstract dandelion design

Xr:d:daemdzzdgle:729,j:6171482029949282220,t:24041213

Embrace spring with 26 dried flower nail designs

What are jelly nails: the trend loved by celebrities like Demi Lovato?

Looking for the perfect spring manicure? Here’s 15 French tip-inspired styles

Wedding nails: 40 classy & chic bridal nail art ideas

Lilly web newsfeature lead 1200x800px 150

15 tools & products to use on damaged toenails & runner’s feet

Click here for all nail art inspo

EVENTS

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

KBC Awards Cambodia 2025

By Scratch Staff | 15 April 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on August 16-17 at the luxurious Sokha Phnom Penh Hotel & Residence. With a mission to elevate beauty industry standards in Cambodia and the region, this two-day event brings together elite professionals, educators, competitors and brands from around the world. Organised by Erika Ramonaite, the KBC Awards is not just a…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

OPI Intelli – gel – Huddersfield – West Yorkshire

By Scratch Staff | 30 January 2025

Copy Of Accredited Educator Acceleration 757 X 833 Mm

TBP Beauty Summer Soireé

By Scratch Staff | 2 February 2025

Step outside with the Trusted Beauty Professionals community this summer! This summer, The TBP Community are heading outdoors for an exclusive Summer Soirée designed for Beauty Professionals. We’re hosting a small, relaxed networking event for professionals across the beauty industry. Whether you’re a beauty educator, service provider, or work alongside beauty brands, this is your opportunity to connect, collaborate, and grow with like-minded individuals. Join us, in Fulham on Monday…