Return on investment: what it means & how to calculate it
Global business & beauty education expert, Kim Ford, explains what a return on investment means for your nail business, and how to calculate it. You may ask: what is a return on investment, or ROI? As an example, imagine you purchased a pedicure chair costing £1,000. How many clients have you gained by having this…
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I was visited by a Scratch Stars Award-winning mobile nailist. Here’s my experience
Here’s what happened when Stella Angelova, Scratch Stars Mobile Nailist of the Year 2024, paid Scratch’s deputy editor, Rebecca Hitchon, a visit… Stella of Stella A. – Nail Artist is based in Swanley, Kent, and travelled six miles to my home in Orpington. It was a gloomy and wet day, but Stella was like a…
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22 nail art designs for Thanksgiving
The Thanksgiving season is upon us, and what better way to celebrate than with a manicure? Whether you’re sporting a 3D hand-sculpted festive feast or incorporating the season’s orange and brown hues into a minimalist design, this roundup offers a nail art look for everyone…
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Get wild with these 20 jungle animal-inspired nail designs
The hit television programme, I’m A Celebrity… Get Me Out Of Here! is back for 2024, and nail techs are taking inspiration from the jungle to create some critter-tastic and un-frog-ettable nail looks. Keep scrolling to see their unique takes on the jungle’s inhabitants on nail canvases…
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Caregiver to nail creator: how a London mum unexpectedly found belonging in the nail industry
A work accident, supportive family and love for nails transformed Josephine Mensurah’s life from rehabilitation support worker to nail artist & content creator. The Nailympia London arena attracts all types of techs, from all over the globe. First-time competitor, Josephine Mensurah, took the bold move of jumping into the arena in 2024. Not one to take…
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OTHER STORIES
Set sail with these 25 nautical nail designs: #ShowScratch Creative Challenge
Check out entries to the 7 May 2025 nail art challenge from Scratch, in which techs were tasked with creating…
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30 ways to style aura nails: the trend matching your energy & mani
Bring good energy to nails and impact wellness through colour via aura styling. Auras, or energy fields, are said to…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your…
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