Treatwell campaign inspires London commuters to prioritise self-care

By Helena Biggs | 17 March 2025

Hair and beauty booking platform, Treatwell, has launched the ‘Out Of Home’ campaign, to encourage Londoners to book treatments for their wellbeing needs. Launched on 10 March and running until 6 April 2025, 300 billboards across the London Underground and 300 buses are displaying the campaign’s messages, reminding commuters that self-care is not a luxury,…

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The GelBottle Inc expands academy offerings to empower nail pros

By Scratch Staff | 17 March 2025

Brighton-based nail brand, The GelBottle Inc (TGB), has launched in-person courses, workshops and a call service via TGB Academy, to support aspiring and experienced techs. The company’s most popular online workshops, BIAB™ Master and Perfect Prep, will be available as in-person courses at the company’s Centre of Excellence in Brighton. In addition, Schedule A Call…

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70+ St. Patrick’s Day nail design ideas for 2025

By Scratch Staff | 17 March 2025

St. Patrick’s Day: a global celebration of Irish culture, takes place each year on 17 March, marking the anniversary of the patron saint’s death. We’ve rounded up themed nail art inspiration to bring luck for the occasion…

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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the Sinead Gorey London Fashion Week…

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Staffordshire tech: Working from a home salon has been the best decision I’ve made

By Lilly Delmage | 15 March 2025

Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a mobile tech, rented a chair…

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September important dates images courtesy of @gel.bymegan and @truebeautybycarrie

Important September dates for your nail & beauty business

Get your business prepared for the month of September, with…

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KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

KISS Products, Inc. is casting a glamorously wicked spell over…

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OTHER STORIES

Dog nail art portraits @thenailmaker

20 dog nail art ideas to inspire pawsome manicures

Calling all dog lovers, we’ve rounded up fetchtastic nail designs inspired by man’s best friend. Take inspiration from canine-themed claws…

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Lilly web newsfeature lead 1200x800px 126

55 green nail designs that are trending right now

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out…

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Instagram.com:nailsavvyy greenies nails is it mould

Is it nail mould? Nail expert explores greenies

Award-winning nail stylist & educator, Katie Barnes, gets to grips with greenies… Lead image courtesy of Instagram.com/nailsavvyy, showing a new…

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BFLY salon in Derby

The Derby beauty salon where clients & staff are ‘one big family’

Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south…

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EVENTS

OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

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iconic.25 by Vagaro

By Helena Biggs | 26 August 2025

Vagaro, the business software for the salon, spa and wellness industries, is excited to announce the return of iconic.25. The industry business experience is back in-person this year after high demand, with an all-new, music festival-inspired immersion. Taking place in beautiful Napa, California on October 5–6, 2025, iconic.25 will fuse high-energy inspiration, business education, and unforgettable entertainment in a vibrant outdoor setting. This year’s event will go beyond traditional learning and…

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Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

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Beauty Trends & Innovations Conference

By Helena Biggs | 19 August 2025

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a rare chance to explore the trends shaping beauty today and tomorrow. What’s on the agenda? Why attend? Delegates will also enjoy premium networking opportunities and a curated gift bag featuring the latest trending products. For…

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OPI GELevate Builder Course – Crewe, Cheshire

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI GELevate Foundation Builder Gel Course – Manchester

By Scratch Staff | 10 June 2025

New to builder gel and adding length? OPI Gelevate is a 4 in 1 product which can be used as a builder, as an overlay on natural nails or with full coverage tips or sculpting forms to extend the length and be infilled. You will learn the basics, including proper prep and theory. This class will give you the foundation you need to create beautiful nails and maintain them, including…

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