Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes a point when we hit…

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Nail competition winners announced at Dublin trade beauty event

By Helena Biggs | 12 March 2025

The Professional Beauty & Hair Ireland trade exhibition, held at The RDS in Dublin 9-10 March, welcomed nail students and professionals to the competition arena in a bid to take home medals and trophies. “Professional Beauty & Hair Ireland created a vibrant stage, where both budding talents and seasoned professionals could shine and display their…

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Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in eight shapes, five lengths and…

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TV presenter, Jeff Brazier, to host Scratch Stars Awards nail industry party

By Helena Biggs | 10 March 2025

TV presenter & social media personality, Jeff Brazier, is to host The Scratch Stars Party at The Underglobe, London, on Sunday 6 July 2025. The event celebrates excellence in the UK&I nail sector, offering an opportunity for over 300 attendees to network and enjoy live entertainment. During the evening, the winners of the 18 categories…

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Leaders of beauty & hair organisation honoured in Women in Trade Associations Powerlist

By Helena Biggs | 10 March 2025

Caroline Larissey, chief executive of the National Hair & Beauty Federation (NHBF), and Rosina Robson, director of policy & public affairs, have been named in the 2025 Women in Trade Associations Powerlist. This recognition, curated by the Trade Association Forum (TAF), Federation of Small Businesses (FSB) and Confederation of British Industry (CBI), celebrates 100 inspirational…

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September important dates images courtesy of @gel.bymegan and @truebeautybycarrie

Important September dates for your nail & beauty business

Get your business prepared for the month of September, with…

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KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

KISS Products, Inc. is casting a glamorously wicked spell over…

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OTHER STORIES

Dog nail art portraits @thenailmaker

20 dog nail art ideas to inspire pawsome manicures

Calling all dog lovers, we’ve rounded up fetchtastic nail designs inspired by man’s best friend. Take inspiration from canine-themed claws…

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Lilly web newsfeature lead 1200x800px 126

55 green nail designs that are trending right now

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out…

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Instagram.com:nailsavvyy greenies nails is it mould

Is it nail mould? Nail expert explores greenies

Award-winning nail stylist & educator, Katie Barnes, gets to grips with greenies… Lead image courtesy of Instagram.com/nailsavvyy, showing a new…

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BFLY salon in Derby

The Derby beauty salon where clients & staff are ‘one big family’

Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south…

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EVENTS

OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

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OPI GELevate Builder Course – London

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

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iconic.25 by Vagaro

By Helena Biggs | 26 August 2025

Vagaro, the business software for the salon, spa and wellness industries, is excited to announce the return of iconic.25. The industry business experience is back in-person this year after high demand, with an all-new, music festival-inspired immersion. Taking place in beautiful Napa, California on October 5–6, 2025, iconic.25 will fuse high-energy inspiration, business education, and unforgettable entertainment in a vibrant outdoor setting. This year’s event will go beyond traditional learning and…

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Nail Order Sunday Service Event

By Scratch Staff | 28 May 2025

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all: talks and masterclasses from influential industry figures, networking, interactive experiences and of course, a party. Here is what you can expect from the day*: Daytime 10.30am to 5pm at Fazeley Studios, Birmingham, B5 5SE Guest Speakers Robbie Tomkins – Secrets of a Celebrity Manicurist Zoya Mac – Content Creation and…

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Beauty Trends & Innovations Conference

By Helena Biggs | 19 August 2025

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon, Avon and Elemis, who will offering delegates a rare chance to explore the trends shaping beauty today and tomorrow. What’s on the agenda? Why attend? Delegates will also enjoy premium networking opportunities and a curated gift bag featuring the latest trending products. For…

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OPI GELevate Builder Course – Crewe, Cheshire

By Scratch Staff | 10 June 2025

This conversion course is for nail professionals already using a builder gel or hard gel system, we will help refine your technique, refresh you in how to build the perfect nail structure and educate you in the system, more importantly how to maintain the enhancements you create. We will also show the GelColor finishing option. Apply tips in no time with tailor made, MicroEtched tips that are prepped and ready…

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OPI GELevate Foundation Builder Gel Course – Manchester

By Scratch Staff | 10 June 2025

New to builder gel and adding length? OPI Gelevate is a 4 in 1 product which can be used as a builder, as an overlay on natural nails or with full coverage tips or sculpting forms to extend the length and be infilled. You will learn the basics, including proper prep and theory. This class will give you the foundation you need to create beautiful nails and maintain them, including…

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