Revealed: the most-searched nail trends of winter 2025

By Jess Watts | 25 November 2025

Beauty and wellness booking platform, Fresha, has revealed 2025’s top winter nail trends. Let’s take a look at them… (All search statistics mentioned are from the period between October 2024 – September 2025.) Milky nails With 444,900 searches, the top-ranking nail trend of the season, milky nails, is a twist on the classic ‘clean girl’…

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Important December dates for your nail & beauty business

By Jess Watts | 24 November 2025

Prepare your business for the month of December with our roundup of dates to note… 1st-24th: Scratch-vent Scratch-vent brings you a 24-day sleigh ride of surprises! Each day leading up to Christmas, a new prize is waiting to be unwrapped behind a magical Scratch-vent door. Simply head to www.scratchmagazine.co.uk, open the door of the day,…

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Inside the Kent nail studio where calm meets creativity

By Jess Watts | 24 November 2025

Chloe May Boyce began her beauty career 12 years ago, training at her local college. Over a decade later, she is a successful nail artist & educator who has worked with Vogue and at London Fashion Week, and she owns home salon, CMB Studio. Scratch spoke to Chloe about what makes her space so special……

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How to make your social media videos more watchable – a guide for nail artists

By Guest Writer | 23 November 2025

Nail content creator, Zoya Mac, shares what makes a social media video watchable, and how you can elevate your posts… Creating engaging video content is about more than producing aesthetically pleasing clips. You need to keep people watching. Picture this: your nail desk is set up, the nails are prepped and you’re ready to film…

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Nail artists create ‘salon essentials’ on nails for contest – winner reveal

By Rebecca Hitchon | 23 November 2025

The winner of the Scratch Snap nail art contest for November is Casey Hayzelden of @luxebeautyy_x. In a showcase of talent, UK&I techs created salon-style nail designs inspired by theme, Salon Essentials, in the bid to win a VODEX prize. Entries were judged by Natasia-Louise James, marketing manager at VODEX, and Scratch editor, Rebecca Hitchon. The winner, Casey Hayzelden, has scooped a VODEX SalonAIR® Unit, with her choice…

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Hara Gel Polish Artist 2025 winner nails

Hara Professional unveils Gel Polish Artist of the Year 2025

Nail brand, Hara Professional, has unveiled Wigan nail pro, Alyx…

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Great British Beauty Clean Up

Great British Beauty Clean Up 2026 drives shift towards reusable product packaging

March will see the return of The Great British Beauty…

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OTHER STORIES

Image courtesy of Danni Howcroft

52 candy-coated Christmas nail ideas to sweeten your holiday style

Check out entries to the 10 December 2025 nail art challenge from Scratch, in which techs were tasked with creating…

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Jessica Cosmetics nail brand

Gerrard International acquires Jessica Cosmetics nail brand

Nail and beauty distributor & training provider, Gerrard International, has announced its acquisition of Jessica Cosmetics. The Hertfordshire-based company, founded…

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Image courtesy of Instagram.com/austylyys

5 ways to wear Pantone’s Colour of the Year 2026 on nails

Global colour authority, Pantone, has revealed its hotly anticipated Colour of the Year for 2026, and it might surprise you……

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Image courtesy of Instagram.com/mynailgirlkylee

30 short Christmas nail designs that are set to stun

Who says short nails can’t rock amazing art? Embrace dazzling digits this Christmas, no matter how small the canvas… Check…

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EVENTS

Nailtopia Trade Show

By Rebecca Hitchon | 20 November 2025

Created by nail techs, for nail techs. Founded in 2019 as a trade show dedicated solely to professional nail technicians, Nailtopia is back after a three-year break. It has a renewed mission: to uplift, educate and celebrate the incredible people shaping the nail and beauty industry. In 2026, it is hosted at The Steamworks, Sheffield – a unique, female-run venue led by sisters whose passion for events mirrors the Nailtopia…

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Phorest Salon Owners Summit

By Jess Watts | 15 September 2025

Phorest, a global salon, spa and clinic software company, will host its 10th annual Salon Owners Summit 25 & 26 January 2026. The event, themed ‘Thrive: The human experience, powered by technology‘, will gather hundreds of salon and clinic owners from around the world at the Dublin Royal Convention Centre, Ireland. The summit promises a deep dive into inspiration, education and strategic business growth, as well as demystifying how technology…

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New Year’s Eve

By Rebecca Hitchon | 20 November 2025

For nail techs, the final day of the year is usually covered in glitter. Sparkle and silver styles are among the most popular NYE nail requests. While you are tending to talons, remember to take a moment to reflect on the year you’ve had, and acknowledge the things you have achieved. Congratulations for another year of wonderful work. Here’s to 2026! Take a look at our gallery of New Year’s…

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Christmas Day

By Rebecca Hitchon | 20 November 2025

‘The most wonderful time of the year’ culminates with Christmas Day. As we reach the summit of sparkle season, the day screams for seasonal sets. Give your clients the gift of festive fingertips with Santa styles, Christmas tree talons and more. Check out the top 5 Christmas nail art trends for 2025. Image courtesy of Instagram.com/brontenails_x

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Winter solstice

By Rebecca Hitchon | 20 November 2025

According to English Heritage, ‘during winter solstice, the earth’s axis is tilted at its furthest point from the sun. This means that, for us in the northern hemisphere, the sun is at its lowest point in the sky’. Essentially, winter solstice marks the shortest day of the year, and the longest night. Embrace the presence of the starry sky with a themed nail design, and brighten up the dark by adding some…

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#ShowScratch Creative Challenge

By Jess Watts | 17 December 2025

Today’s #ShowScratch Creative Challenge asks nail artists to create a design to fit the theme: White Christmas. To enter, submit your creation in the comments of our Facebook post, or post to Instagram using the #ShowScratch #CreativeChallenge hashtags by midnight tonight! Tomorrow, we’ll publish a gallery of as many photos as possible on our website. We can’t wait to see your creations!

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