Scratch – Page 83 – The world’s #1 resource for nails

Hesitant about raising your beauty treatment prices? A pricing expert explains why you shouldn’t be

By Guest Writer | 22 August 2024

Maddi Cook, the powerhouse behind hair and beauty marketing and mindset coaching company, Boss Your Salon, shares why you shouldn’t be scared to raise your treatment prices… I like maths because it’s an exact science. There’s no room for interpretation, there are no grey areas and it’s not subjective: 2 + 2 = 4, and…

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Poole-based nail business plans second studio just months after securing £25,000 Start Up Loan

By Lilly Delmage | 22 August 2024

Poole’s Cassidy’s Beauty Academy is planning its second studio, after a Start Up Loan of £25,000 from GC Business Finance (GCBF) helped owner, Cassidy Jade Darby, secure her first nail studio earlier this year. Cassidy founded Cassidy’s Beauty Academy in April 2024 after receiving financial aid by the GCBF. She shares: “The Start Up Loan…

Salon in the Spotlight: L.E, Radcliffe, Lancashire

By Lilly Delmage | 21 August 2024

Lauren Taylor welcomes Scratch inside her home salon, where she has created a ‘homely and cleanly’ space within her dining room… Having completed her Level 2 NVQ in Beauty Therapy in 2016, and her Level 3 NVQ in Nails in 2017, Lauren has been a qualified nail tech for seven years. From May 2023 to…

Radiate good karma with these 40 evil eye nail art designs

By Scratch Staff | 21 August 2024

Eye spy this trend taking over Instagram! Unlock the energy of positivity and protection from the Greek eye with our roundup of evil eye-inspired designs below…

Nailchemy Extractor Kb E File Collaboration Nails

Nailchemy & KB Tool Range announce collaboration – with 3 big benefits for nail pros

By Helena Biggs | 21 August 2024

Katie Barnes Tool Range, a provider of nail tools, and nail product house, Nailchemy, have unveiled a product-focused partnership. Keen to elevate the experience of the nail technician, the brands are offering the KB Portable E-File and Nailchemy Dust Collector at promotional prices, to support the efficiency, precision and health of pros. Each product is…

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Embrace spring with 26 dried flower nail designs

Add delicate floral details to nail designs this spring, for…

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What are jelly nails: the trend loved by celebrities like Demi Lovato?

Have you seen nails that resemble sweet treat, jelly? If…

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Looking for the perfect spring manicure? Here’s 15 French tip-inspired styles

Timeless and versatile, French-inspired manicures can be adapted to any season – and spring is no exception. Embrace pastel hues…

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of…

CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s…

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Important May dates for your nail & beauty business marketing

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer…

NAIL ART INSPO

Nail art tutorial: abstract dandelion design

Embrace spring with 26 dried flower nail designs

What are jelly nails: the trend loved by celebrities like Demi Lovato?

Looking for the perfect spring manicure? Here’s 15 French tip-inspired styles

Wedding nails: 40 classy & chic bridal nail art ideas

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15 tools & products to use on damaged toenails & runner’s feet

Click here for all nail art inspo

EVENTS

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

New to gel polish or need a refresher? Want to upgrade your skills and learn with OPI’s newest gel innovation? Our Intelli-gel system offers time saving technology to enhance your treatment offering. Includes theory knowledge, prep, application, removal. Locations nationwide. You need to hold a qualification in manicure to attend this class.Please arrive with bare nails so you can experience the gel for yourself.Accredited by ABT You must hold a…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

TBP Beauty Educators E-Summit

By Scratch Staff | 2 February 2025

Not only are you sharing your expertise and knowledge but you also inspire and empower the next generation of professionals. Beauty educators take on great responsibility requiring dedication, expertise, and commitment. As an educator it is key to keep up to date with industry trends and insights. This can be really easy to do as a service provider but as an educator there is very little CPD targeted towards improving…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

KBC Awards Cambodia 2025

By Scratch Staff | 15 April 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on August 16-17 at the luxurious Sokha Phnom Penh Hotel & Residence. With a mission to elevate beauty industry standards in Cambodia and the region, this two-day event brings together elite professionals, educators, competitors and brands from around the world. Organised by Erika Ramonaite, the KBC Awards is not just a…

OPI Intelli-gel – London

By Scratch Staff | 30 January 2025

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TBP Beauty Summer Soireé

By Scratch Staff | 2 February 2025

Step outside with the Trusted Beauty Professionals community this summer! This summer, The TBP Community are heading outdoors for an exclusive Summer Soirée designed for Beauty Professionals. We’re hosting a small, relaxed networking event for professionals across the beauty industry. Whether you’re a beauty educator, service provider, or work alongside beauty brands, this is your opportunity to connect, collaborate, and grow with like-minded individuals. Join us, in Fulham on Monday…