How to successfully brand your business

By Rebecca Hitchon | 10 March 2022

Want to create a strong brand presence but not sure where to start? Here, Liz Rochester Shaddock, owner of award-winning brand and website design company Bit2Flash, gives top tips for…

Storefront: the tool all nail techs need for their business

By Chloe Randall | 4 March 2022

Scratch’s Chloe chats to Jean-Michel Chalayer, founder of Storefront, about how it can benefit nail techs and be used as an all-in-one tool for all business needs.

Everything you need to know about KB Educate

By Emma Hobday | 17 February 2022

Scratch chats to Katie Barnes and head of education Mel Lewendon about KB Educate courses.

How to boost retail sales with Liz McKeon

By Emma Hobday | 15 February 2022

Scratch chats to salon business expert Liz McKeon about how to boost your retail revenue and your confidence and knowledge with selling in the process.

Learn about Cancer Touch Therapy training

By Rebecca Hitchon | 21 January 2022

Scratch talks to Jenny Storey and Kate Berry, directors of The Academy of Clinical Training in Glasgow, about the Cancer Touch Therapy training that they are providing to beauty therapists.…

Boys in Polish: the Instagram account that destigmatises male nail art

By Emma Hobday | 3 December 2021

Scratch’s Emma chats to Jess Young, founder of Instagram account Boys in Polish, about breaking down social barriers and making her nail space an inviting and inclusive space for everyone.

Incorporating wellness into the workplace with Creative Hub Studio

By Rebecca Hitchon | 16 November 2021

Scratch‘s Becca talks to Caroline Flynn and Amanda Murdoch, founders of Bedfordshire’s first co-working wellness hub, Creative Hub Studio, designed for freelance hair and beauty pros. They explain how they…

Transgender & Inclusivity Awareness Training: everything you need to know

By Emma Hobday | 8 October 2021

Scratch chats to Sam Marshall, educator and beauty expert, and Keri Blue, founder of Hair Has No Gender, about their Transgender & Inclusivity Awareness Training and the vital importance of…

An interview with Ryan Lanji – innovator, art curator & TV presenter

By Helena Biggs | 1 September 2021

Ryan Lanji, curator of the UK’s first nail art exhibition – Nailphilia – in 2011, chats to Alex Fox about his creative progress & exciting relationships within the nail sphere.…

Celina Rydén on social media & her online My Nail Academy programme

By Helena Biggs | 16 August 2021

Swedish nail artist & globally renowned educator & influencer, Celina Rydén, chats to Scratch about her career story – and reveals more about her exciting online nail education programme, My…

Esme’s Manicure Challenge

By Chloe Randall | 16 August 2021

Scratch’s Chloe chats to Esme Lucas of Esme’s Manicure Challenge about the nail challenge she has taken on from her hospital bedside to raise money for Young Lives Vs Cancer.

Shear Haven’s anti-domestic violence training for beauty professionals

By Chloe Randall | 19 July 2021

Learn how to spot signs of domestic violence amongst your clients Shear Haven’s anti-domestic violence training. Salon business expert, Liz McKeon, is the UK & Ireland ambassador for the training…